forrester Articles


Social Media and User-Generated Video – The Power of Trust

Nate Elliott of Forrester Research talks about the importance of social media as it pertains to video, the benefits of tapping into user-generated video, and the great opportunity in online video advertising that is presented by the current economy

Video and Social Marketing Reach A Groundswell ReelSEO had an opportunity to speak with Nate Elliott following his presentation on the groundswell where he described several practical, data-based strategies that companies can use to build their social media strategy.

Consumer Generated Video Ad Campaign Tips

Consumer Generated Video Ad Campaign Tips

It's the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create …

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled …

OmniVideo – The Future of Online Video Monetization and Discovery – Interview With James McQuivey of Forrester – Part 2

The following is Part 2 of our interview with James McQuivey(Ph.D.), Vice President and Principal Analyst at Forrester Research.   In Part 1 of our interview, we covered some background on James as well as some of  his thoughts regarding the future of video consumption. In Part 2 (below), …

OmniVideo – The Future of Moving Images – Interview With James McQuivey of Forrester – Part 1

This first part of our interview with James McQuivey includes background on James as well as some insight into his thoughts on the future of online video consumption

Videos Are 50 Times More Likely To Rank On The First Page of Google?

Last week, Nate Elliot at Forrester published an interesting blog post titled, "The Easiest Way to a First-Page Ranking on Google.” In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run on the …

Page 2 of 212
↑ Top