Topic - Online Video & forrester
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
Consumer Generated Video Ad Campaign Tips
It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…
Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.
Recession and State of Online Video Industry Limit Adoption
More amazingly obvious research has been done by someone. This time it’s been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you’re all shocked and appalled and can’t believe it, but apparently of it’s true.
What form of marketing is it you ask? Well if we’re covering it here at ReelSEO you can bet your bottom dollar that it’s online video.
OmniVideo – The Future of Online Video Monetization & Discovery – Interview with James McQuivey of Forrester – Part 2
The following is Part 2 of our interview with James McQuivey(Ph.D.), Vice President and Principal Analyst at Forrester Research. In Part 1 of our interview, we covered some background on James as well as some of his thoughts regarding the future of video consumption.
In Part 2 (below), James discusses the future of online video monetization, video discovery and video search, and a concept that he has coined, “OmniVideo.”
OmniVideo – The Future of Moving Images – Interview with James McQuivey of Forrester – Part 1
Earlier this year, we had the honor and pleasure of conversing with James McQuivey (Ph.D.), Vice President and Principal Analyst at Forrester Research. James is a television & media technology analyst and a true thought leader in the online video industry. His focus is on analyzing and providing insight and strategic guidance when it comes to the future of media technology and his focus includes things like video on demand, online video, HDTV, digital downloads, Netflix, etc…. As he puts it on his own personal blog:
“That’s right, for a living I study things like HDTV, Blu-Ray, digital downloads, iTunes video, Netflix — if you can watch it, I cover it.”
