forrester Articles

The Rise of Tablets = Good News For Online Video Advertisers

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That's a huge jump, but it's not just from the iPad3 announced last week. The increase is due ...

Augmented Reality Gets Real + Social Gaming Ads Get Hot

Augmented reality is one of the sexy new areas of the digital marketing business and it may finally be shifting away from gimmicky uses and to practical world applications. For more details, watch this week's New Media Minute where you'll also learn about the tremendous ...

The Sunday News Reel – Week of 18-24 October, 2010

Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we ...

The Sunday News Reel – Week of 11-17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

A lot has been made of Facebook's rise as a referrer of video viewers.  Even here at ReelSEO, we've mentioned it a couple of times.  And indeed, Facebook is growing more rapidly than most sources in terms of traffic referred. But that may well be ...

E-Commerce Video SEO Snapshot Spells Huge Opportunity for Internet Retailers

We've seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent ...

Online Video, It's Not Just About Advertising Anymore

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.

E-Commerce Retailers Find Value In Online Video

Our pals at eMarketer (well not sure we're exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.

5 Tips for Using Online Video To Market Your Small Business

For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves ...

Social Media and User-Generated Video - The Power of Trust

Nate Elliott of Forrester Research talks about the importance of social media as it pertains to video, the benefits of tapping into user-generated video, and the great opportunity in online video advertising that is presented by the current economy

Video and Social Marketing Reach A Groundswell

http://www.reelseo.com/video-social-media-groundswell/ ReelSEO had an opportunity to speak with Nate Elliott following his presentation on the groundswell where he described several practical, data-based strategies that companies can use to build their social media strategy.

Consumer Generated Video Ad Campaign Tips

It's the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create ...

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled ...

OmniVideo - The Future of Online Video Monetization and Discovery - Interview With James McQuivey of Forrester - Part 2

The following is Part 2 of our interview with James McQuivey(Ph.D.), Vice President and Principal Analyst at Forrester Research.   In Part 1 of our interview, we covered some background on James as well as some of  his thoughts regarding the future of video consumption. In Part 2 (below), ...

OmniVideo - The Future of Moving Images - Interview With James McQuivey of Forrester - Part 1

This first part of our interview with James McQuivey includes background on James as well as some insight into his thoughts on the future of online video consumption