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Skippable Video Ads Have Finally Come To YouTube

Skippable Video Ads Have Finally Come To YouTube

Even as consumers come to terms with the fact that some measure of advertising is required for free online content, there is still a negative perception of ads.  An awful lot of people just don't like them.  Of course, some ad formats are easier to …

TWiT Live Streaming and Video SEO – Insights With Leo Laporte

TWiT Live Streaming and Video SEO – Insights With Leo Laporte

While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte.  Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network.  We touched on a variety of topics, including why he chose …

AdMob Begins Running Interactive Video Ads On Android Devices

AdMob Begins Running Interactive Video Ads On Android Devices

Google has begun integrating interactive video ads from their most recent acquisition, AdMob, into apps on Android phones.  Those of you with iPhones have probably already seen these ads, as they've been running on your device for some time now, but the rollout to Android …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

The Future of Display Advertising Is Interactive, Social, and Customizable

The Future of Display Advertising Is Interactive, Social, and Customizable

Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better?  Google is that friend, and the party is display advertising.

New Video Ad Format To Turn The Tide for Video Advertising $$

New Video Ad Format To Turn The Tide for Video Advertising $$

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats …

How To Publish HTML5 Video Tag With Fallback Mechanism

How To Publish HTML5 Video Tag With Fallback Mechanism

It's all the rage. A debate about codec rages on and as such we need to stay on the cutting edge. Right now the cutting edge consists of implementing it as well as deciding which video format to support. So in part 1 of the …

A Baker’s Dozen List of “HTML5″ Video Encoding Tools

A Bakers Dozen List of HTML5 Video Encoding Tools

These aren't really HTML5 video encoders but they do support the two currently competing encoding/compression formats – H.264 MP4 and Ogg Theora. With that in mind it means you could use them to encode your video to formats that work with the HTML 5 video …

Video Ad Networks – Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements …

Internet Video Publishing Advice, Best Practices and Tips

Last month, I had the pleasure of speaking on several panels at PubCon 2009, an industry trade show put on by WebMasterWorld that is programmed specifically for web professionals and website site owners. My favorite, was a session titled, "Best Practices for Video Creation, Integration and …

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