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What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with …

Microsoft Drops 3,000 Word Reason for Supporting H.264, Fails to Mention Stake in MPEGLA

Microsoft Drops 3,000 Word Reason for Supporting H.264, Fails to Mention Stake in MPEGLA

Microsoft's Dean Hachamovitch, has lobbed a 3,000 word grenade at Google. The grenade is a lengthy description of why Microsoft will now support H.264 for web video in their Internet Explorer web browser and allow users to load a third-party codec for WebM. The one …

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

Fear and Loathing in Online Video: The Video Codec Conundrum Continues

My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. …

Vid.ly = Upload Video, Grab URL, Play on Almost Every Connected Device

Vid.ly = Upload Video, Grab URL, Play on Almost Every Connected Device

Rarely do I see an online video service and geek out. But after talking with Jeff Malkin, President of Encoding.com, last week and then testing out the newly launched (private beta) of Vid.ly all I could say was: Oh My God that's cool!

IAB Releases Online Video Marketing and Advertising Best Practices Guide

IAB Releases Online Video Marketing and Advertising Best Practices Guide

The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all …

Google Chrome To Drop H264 – How Will This Affect You?

Google Chrome To Drop H264   How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open …

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

The flash mob, as a concept, is far from new.  It's been around for years.  And people have been uploading videos of flash mobs for as long as YouTube has existed.  And while almost everyone has seen at least one flash mob video, the genre …

2011 Online Video Advertising Trends & Predictions – Part II – Real-time Bidding

2011 Online Video Advertising Trends & Predictions   Part II   Real time Bidding

I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided …

2011 Online Video Advertising Trends & Predictions – Part I – Branded, Interactive, and Mobile

2011 Online Video Advertising Trends & Predictions   Part I   Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run …

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