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Horizon Media & Adap.tv Join Forces For New Video Advertising Platform

Horizon Media & Adap.tv Join Forces For New Video Advertising Platform

Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats …

Find Your Center with Zencoder Cloud-based Batch Video Encoding

Find Your Center with Zencoder Cloud based Batch Video Encoding

Zencoder has expanded their services to continue as a leader in the field. The new services include a cloud-based batch processing of video encoding and transcoding. Now you can push your whole library through the system and get out multiple formats and sizes to reach …

Targeting Tops Most Wanted List for Video Advertisers

Targeting Tops Most Wanted List for Video Advertisers

Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back… Anyway, I found this statistic rather interesting. It seems that this year in the survey what …

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED is all about big ideas. Conference talks cover a wide spectrum of topics and styles, and have historically been given by some of the world's most well-known personalities and brightest thinkers like Bill Gates or Al Gore. If there's a negative blip on TED's …

The Week’s Best Viral Videos & Marketing Lessons – Unique Perspectives

The Weeks Best Viral Videos & Marketing Lessons   Unique Perspectives

The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week… I had over 60. So …

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative …

Interactive Are 50% of AdoTube Video Ads in Q4 2010

Interactive Are 50% of AdoTube Video Ads in Q4 2010

AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service …

Vid.ly Universal Video URL Service Goes Public Beta

Vid.ly Universal Video URL Service Goes Public Beta

A while back I wrote about the new vid.ly service from Encoding.com. Well they have been working on it for some time now and today it's ready to throw open its doors and welcome in the public for the rest of the beta period. Vid.ly, …

The Online Video Weekly News Reel – 6 March 2011

The Online Video Weekly News Reel   6 March 2011

February is gone, March is here, winter's ending, spring is near. Well it might not feel like it in parts of the world as there's snow in Milwaukee and it's still below freezing here in the Czech Republic, but temperatures are starting to rise, days …

How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an …

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