blinkx Unveils New Online Video Ad Unit - Dubbed "Un-roll"
blinkx, the world's largest video search engine, today introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are ...
Upload HD Videos to Youtube and Embed High-definition Youtube Videos
A few weeks back, we posted news about the fact that Youtube was testing HD (high-definition) video playback. Shortly after that, Youtube officially launched HD video playback on their site. When it was first launched, videos in HD would play within the new widescreen 16:9 default player on Youtube. Now, when you choose the HD ...
What Is Real High-Definition Video? - Online HD Video Overview
High-Definition is the "new" way to watch video, but how do you know if what you're downloading is truly high-definition or not? Well, first we need to look at what HD actually is.
Pre-Roll Video Ads – The Future of Online Advertising?
"The pre-roll" - the video advertisement which begins the user's experience with desired video content – has seen some major improvements in ad platform technology, along with convergence of user acceptance and marketers learning how to be much more user-friendly with video advertising. MediaPost's Video Insider's Joe Tartaglia argues that despite the emergence of new online ...
Adapt.tv Introduces New Pre-Roll Video Ad Format
Adap.tv, creators of OneSource, the first platform to help publishers fully monetize their online video content, today introduced a new ad format for online video advertising designed to enable video publishers to maximize revenue while protecting viewers from lengthy pre-roll video ads. The new format will also help online advertising networks sell lucrative video ad ...
Upload AVCHD Video With Motionbox
Back in March, Motionbox announced support for high-definition video for its premium users. Just the other day, Motionbox announced that they now offer video tools that will support the direct upload and editing of native high-definition AVCHD (Advanced Video Codec High Definition) formatted video. As far as I know, this the first online video sharing ...
thePlatform Now Offers The Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and ...
Silverlight Announces H.264 Support for Online HD Video
Microsoft Silverlight has recently played a major role helping to shape some of the world’s biggest events in recent months. Silverlight – Microsoft’s cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games and the U.S. Democratic National Convention on the Web, providing ...
Online Video Advertising Industry Report for Q3 2008
Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, “State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video advertising. According to the report, online video advertising currently only ...
Pre-Roll Vs. Overlay - Both Video Ad Formats Are Effective
Break Media, the Internet’s premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. Leading brands, including Honda and T-Mobile, participated in the study ...
New Cloud-Based Video Encoding Web Service
In 1999 encoding.com offered a service whereby they hand coded and archived source video content that was sent in by customers in video tape format. Just last month, encoding.com relaunched their service as a new and robust SaaS (Software as a Service) video encoding platform. The new platform is essentially an on demand web service ...
IAB In-Stream Video Ad Metrics Definitions
The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and marketers by providing consistency across multiple media partners. The types ...
Free Tool Converts Video Files Into Executables
Have you ever wanted to send a multimedia audio or video file to a friend, but had no idea whether or not your friend has the proper codecs to watch your video? I found a neat little tool that lets you easily turn your video file, directly into an executable video file. Autio/Video to EXE ...
Implications of New IAB Video Ad Guidelines
The IAB, Interactive Advertising Bureau, is an organization that helps the online advertising industry. It offers legal support, conducts research and develops industry standards. Recently it developed new standards and guidelines for online video advertising. The standards and guidelines for online video advertising are meant to help everyone in the industry by standardizing linear, non-linear ...
New In-Stream Advertising Guidelines From IAB
The Interactive Advertising Bureau (IAB) announced today that it has released a new set of guidelines for in-stream advertising. The new guidelines are supposed to simplify and standardize in-stream video advertising.New guidelines can be found here. Thanks to OnlineVideoWatch for pointing this out to us.
