IAB Releases Online Video Marketing and Advertising Best Practices Guide
The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all be interested in what the IAB has to say on ...
Google Chrome To Drop H264 - How Will This Affect You?
Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open source formats like its own WebM or Theora. Like shot ...
Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever
The flash mob, as a concept, is far from new. It's been around for years. And people have been uploading videos of flash mobs for as long as YouTube has existed. And while almost everyone has seen at least one flash mob video, the genre is far from dead. In fact, recent successes might signal ...
2011 Online Video Advertising Trends & Predictions - Part II - Real-time Bidding
I reached out to some of the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part ...
2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile
I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run it as a series of articles. In Part One we ...
Skippable Video Ads Have Finally Come To YouTube
Even as consumers come to terms with the fact that some measure of advertising is required for free online content, there is still a negative perception of ads. An awful lot of people just don't like them. Of course, some ad formats are easier to take than others. As video sites continue experimenting with advertising, ...
TWiT Live Streaming and Video SEO – Insights With Leo Laporte
While in Las Vegas for Blogworld 2010, I had a pleasure of speaking with Leo Laporte. Leo is a widely respected technology journalist, and is the President of TWiT (This Week in Tech) Network. We touched on a variety of topics, including why he chose the live video medium for TWiT Live, why video is ...
AdMob Begins Running Interactive Video Ads On Android Devices
Google has begun integrating interactive video ads from their most recent acquisition, AdMob, into apps on Android phones. Those of you with iPhones have probably already seen these ads, as they’ve been running on your device for some time now, but the rollout to Android is brand new. Some of the ads are interstitials and ...
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
The Future of Display Advertising Is Interactive, Social, and Customizable
Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better? Google is that friend, and the party is display advertising.
New Video Ad Format To Turn The Tide for Video Advertising $$
One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats this month. The ad format is ASQ and it could ...
How To Publish HTML5 Video Tag With Fallback Mechanism
It's all the rage. A debate about codec rages on and as such we need to stay on the cutting edge. Right now the cutting edge consists of implementing it as well as deciding which video format to support. So in part 1 of the ReelSEO HTML 5 How-To series we show you how to ...
A Baker's Dozen List of "HTML5" Video Encoding Tools
These aren't really HTML5 video encoders but they do support the two currently competing encoding/compression formats - H.264 MP4 and Ogg Theora. With that in mind it means you could use them to encode your video to formats that work with the HTML 5 video tag. I have broken this list down into one, the other ...
Video Ad Networks - Where Should You Place Your Video Ads?
2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements online if you want to maximize their visibility. Update: comScore ...
Internet Video Publishing Advice, Best Practices and Tips
Last month, I had the pleasure of speaking on several panels at PubCon 2009, an industry trade show put on by WebMasterWorld that is programmed specifically for web professionals and website site owners. My favorite, was a session titled, "Best Practices for Video Creation, Integration and Marketing"
