Topic - Online Video & formats
Open Video – What is Open Source Video all about?
As 2009 unfolds, three things about online video become clear:
1.) With over 17 Billion monthly videos watched in the US alone (according to comScore) and steady month-over-month growth, video is here to stay.
2.) Video exhibits classic long-tail distribution — while YouTube remains the dominant player, video is rapidly moving from destination-sites to the rest of the web, and from Media and Entertainment into the enterprise, with millions of sites streaming video as the new mode of communication.
3.) The conversation is shifting from the technological aspects to the value aspects: not how to build a player or convert between formats but, rather, how to foster audience engagement, drive business values, increase collaboration, and monetize these billions of streams.
Dailymotion Supports Open Video Formats
Dailymotion, you know, the video entertainment site where you can share your videos on pretty much almost any topic, is now accepting Open Video formats and HTML tags.
YuMe Launches New ‘InSynch’ Video Takover Ad Unit
No it’s not a virtual boy band that is going to take over the web (man it had better not be!). No, really YuMe has launched an ultra-cool ad thing that might make you go Hmmm, but will definitely make you go Cool!
Quicktime to have Built in YouTube Support
If you’re an iPhone user you already know you can watch your favorite YouTube videos on it via the app. However, if you’re a Quicktime user you’ve always had to do your encoding and video editing and then go either to YouTube’s page or use another application to upload your videos.
How Websites Around the Globe Leverage Online Video
Back in March, we published some research which we believe helps to provide some unique insight into how various companies and vertical markets leverage website video content.
Today, we offer up the following research, which takes a look at website video usage for the top 10 web sites in 10 geographic regions across the globe. The top 10 web sites were identified according to Alexa rankings.
How Companies & Sectors Use Website Video
VideoBloom, a video advertising and distribution solutions platform, has created something they call the Video-Enabled Web Index, or VIEW Index. Essentially, this index provides detailed insight into the ways and extent to which various vertical markets and high-profile companies are utilizing online video on their websites.
Wildscreen.tv Overview – The New Source for HD Video Sharing?
Well that’s what they say on their about page They go on to say:
IAB Releases New Video Player-Ad Interface Definitions Guidelines – VPAID
The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today’s announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising.
Youtube Content ID – Major Media Companies to Sell Video Ads
Thats right! Now, according to an exclusive that I just read on Techcrunch: “YouTube is trying to convince them that love is better than war by giving them a cut of advertising revenues from their videos that appear on YouTube, regardless of who put them there.”
Youtube HD Update – Large High-Definition Video Player Layout
A few weeks back, we posted news about the fact that Youtube was testing HD (high-definition) video playback. Shortly after that, Youtube officially launched HD video playback on their site. When it was first launched, videos in HD would play within the new widescreen 16:9 default player on Youtube. Now, when you choose the HD playback, the layout of the page is modified to display a much larger video player that expands the width of the page. The new video size is a huge 855*480 pixels (actual resolution is 1280×720) and the player is 855*505 pixels. Apparently this change was made back on December 5, but some users are just now seeing the update.
What is Real High-Definition Video? – Online HD Video Overview
High-Definition is the “new” way to watch video, but how do you know if what you’re downloading is truly high-definition or not? Well, first we need to look at what HD actually is.
Pre-Roll Video Ads – the future of online advertising?
“The pre-roll” – the video advertisement which begins the user’s experience with desired video content – has seen some major improvements in ad platform technology, along with convergence of user acceptance and marketers learning how to be much more user-friendly with video advertising. MediaPost’s Video Insider’s Joe Tartaglia argues that despite the emergence of new online advertising technologies, the pre-roll ad “still has a major role to play in the evolution of video,” and that “keeping pre-roll around for a while longer may actually prove to be one of the most innovative things we do as an industry.”
