formats Articles

How To Integrate Online Video Ads And TV Ads

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online ...

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly ...

Watch It Button Will Revolutionize How You Watch Movies

Plexus Entertainment has looked at the Internet and has said, "If there was only a way people could read a review or watch a trailer for a movie and then click a simple button to be notified when and where that movie becomes available on ...

VUDU Adds Downloads To Streaming Options, Some Competitors Follow

The times, they are a' changin. It seems that every time we turn around the online video industry takes a step more towards what users want. This time round it's Wal-Mart's VUDU who is getting in step and showing us that they have been listening ...

For Social Video Success, Make 'Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It ...

Plex Available on Google TV, Brings Your Media With it

The Plex Media server and client are available for all manner of devices including Mac, iOS, Windows, Android and now, Google TV. That means you can pretty much set up one media server and then access it on just about any device you might have ...

50% Of All In-Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On ...

Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe

YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

New Media Trends & The Future Of TV Investments From A Venture Capitalist

What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on ...

How to Grow Video Views & Increase Video Ads - Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and ...

Overlay Ads Continue To Pull Impressions From Pre-Roll At AdoTube

AdoTube will, today, release their Q2 2011 In-Stream Ad Format Index. The index collects data surrounding their various in-stream ads like user choice Polite Pre-roll, branded overlay, Interactive overlay and standard pre-roll and other things. The numbers, while they come from an in-stream advertising technology company ...

DoubleClick Video Ads & Mobile Ads Join Lineup of Services for Publishers

Doubleclick adds a couple new tools to its lineup of services for publishers. Those two things include video ads and mobile ads. The two products were unveiled at PaidContent Advertising last week and details are slowly seeping out from everywhere.

Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript

Adobe is all about Flash, or are they? While supporting their existing products, they are also taking on an approach to allow it [Flash] to co-exist with HTML5. Gaming, media and data-driven applications are all done in Flash already, so in HTML5 they want to ...

Horizon Media & Adap.tv Join Forces For New Video Advertising Platform

Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats ...