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Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was “Best Practices to Optimize the Video Advertising Opportunity,” and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB’s “Rising Stars” will be vying for viewers’ attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won’t like sitting through them any more than usual.

H.265 Video Codec Approved, Will it Revolutionize Video?

H.265 Video Codec Approved, Will it Revolutionize Video?

H.264 is pretty much the de facto codec for video compression online these days. WebM isn't even supported in Android, nor just about anywhere else. So Google seems to have moved on to other projects instead of pushing for that. Now, H.265 is ready to …

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all …

Simultaneous Second Screen Experience Needs to be Open and Standardized

Simultaneous Second Screen Experience Needs to be Open and Standardized

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it. Essentially, it's sending content to a TV and a …

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

LongTail Video just released the update to their longstanding State of HTML5 Video which gives everyone a clear cut, easy to read guide to what parts of the HTML5 <video> tag are supported, by what browser and to what extent. At present, 79% of the …

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

Pre roll Video Ads Dominate, 15 Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like …

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

The History of Digital Video File Formats [Infographic]

The History of Digital Video File Formats [Infographic]

Real Networks has put together a quick history of digital file formats for video. While they glaze over the pre-digital era (which would have probably been really interesting) they did dive deep starting in 1984 with the first digital video standard. Accompanying all the major …

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