Horizon Media & Adap.tv Join Forces For New Video Advertising Platform
Adap.tv has partnered up with Horizon Media on a "next generation video ad buying and campaign management system." They are working together on integrating the Adap.tv for Advertisers with some new services that will give advertisers with diverse inventories spread across numerous sources and formats a better way to buy video ad placements.
Find Your Center with Zencoder Cloud-based Batch Video Encoding
Zencoder has expanded their services to continue as a leader in the field. The new services include a cloud-based batch processing of video encoding and transcoding. Now you can push your whole library through the system and get out multiple formats and sizes to reach the largest audience available.
Targeting Tops Most Wanted List for Video Advertisers
Brightroll just released their Q1 2011 Video Advertising report and I of course got my hands on it because well, we like them and sometimes they like us back... Anyway, I found this statistic rather interesting. It seems that this year in the survey what most video advertising clients (of agencies) want, is targeting capabilities. ...
TED 2012 Soliciting Video Auditions For Innovative Conference Speakers
TED is all about big ideas. Conference talks cover a wide spectrum of topics and styles, and have historically been given by some of the world's most well-known personalities and brightest thinkers like Bill Gates or Al Gore. If there's a negative blip on TED's radar, which is arguable, it's been maybe a bit of ...
The Week's Best Viral Videos & Marketing Lessons - Unique Perspectives
The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week... I had over 60. So either the overall pool of viral hits is growing, or ...
Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?
It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative is working to bring all manner of new formats that ...
Interactive Are 50% of AdoTube Video Ads in Q4 2010
AdoTube released their Q4 2010 Format Index on video advertising. This information is based on the 65 to 90 million in-video ad impressions they serve per week and covers the products they offer for advertisers. So this is more of a snapshot of their service and users and not really an industry-wide report.
Vid.ly Universal Video URL Service Goes Public Beta
A while back I wrote about the new vid.ly service from Encoding.com. Well they have been working on it for some time now and today it's ready to throw open its doors and welcome in the public for the rest of the beta period. Vid.ly, a new automatic transcoding, universal URL service from Encoding.com is ...
The Online Video Weekly News Reel - 6 March 2011
February is gone, March is here, winter's ending, spring is near. Well it might not feel like it in parts of the world as there's snow in Milwaukee and it's still below freezing here in the Czech Republic, but temperatures are starting to rise, days are getting longer and soon the birds will sing and ...
How Targeted Online Video Advertising Impacts Audience Engagement
We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're ...
What Video Production Pros Need To Know About Marketing
In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay competitive in the client and job market.
Weekly Web Video Industry News Reel – Read like an Egyptian Edition
So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with online video, except for the fact that I watched both ...
Microsoft Drops 3,000 Word Reason for Supporting H.264, Fails to Mention Stake in MPEGLA
Microsoft's Dean Hachamovitch, has lobbed a 3,000 word grenade at Google. The grenade is a lengthy description of why Microsoft will now support H.264 for web video in their Internet Explorer web browser and allow users to load a third-party codec for WebM. The one thing they forget to mention, was that they stand to ...
Fear and Loathing in Online Video: The Video Codec Conundrum Continues
My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. It's been almost two weeks now since Google made that ...
Vid.ly = Upload Video, Grab URL, Play on Almost Every Connected Device
Rarely do I see an online video service and geek out. But after talking with Jeff Malkin, President of Encoding.com, last week and then testing out the newly launched (private beta) of Vid.ly all I could say was: Oh My God that's cool!
