formats Articles

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Upload AVCHD Video With Motionbox

Back in March, Motionbox announced support for high-definition video for its premium users.  Just the other day, Motionbox announced that they now offer video tools that will support the direct upload and editing of native high-definition AVCHD (Advanced Video Codec High Definition) formatted video. As …

thePlatform Now Offers The Largest Set of Options for Online Video Advertising

Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 …

Silverlight Announces H.264 Support for Online HD Video

Microsoft Silverlight has recently played a major role helping to shape some of the world's biggest events in recent months. Silverlight – Microsoft's cross-browser, cross-platform solution for delivering rich interactive applications and content experiences on the Web – helped viewers experience both the Olympic Games …

Online Video Advertising Industry Report for Q3 2008

Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, "State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video …

Pre-Roll Vs. Overlay – Both Video Ad Formats Are Effective

Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. …

New Cloud-Based Video Encoding Web Service

In 1999 encoding.com offered a service whereby they hand coded and archived source video content that was sent in by customers in video tape format.  Just last month, encoding.com relaunched their service as a new and robust SaaS (Software as a Service) video encoding platform. …

IAB In-Stream Video Ad Metrics Definitions

The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and …

Free Tool Converts Video Files Into Executables

Have you ever wanted to send a multimedia audio or video file to a friend, but had no idea whether or not your friend has the proper codecs to watch your video?   I found a neat little tool that lets you easily turn your video …

Implications of New IAB Video Ad Guidelines

The IAB, Interactive Advertising Bureau, is an organization that helps the online advertising industry. It offers legal support, conducts research and develops industry standards. Recently it developed new standards and guidelines for online video advertising. The standards and guidelines for online video advertising are meant …

New In-Stream Advertising Guidelines From IAB

The Interactive Advertising Bureau (IAB) announced today that it has released a new set of guidelines for in-stream advertising.  The new guidelines are supposed to simplify and standardize in-stream video advertising.New guidelines can be found here. Thanks to OnlineVideoWatch for pointing this out to us.

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