Topic - Online Video & formats
End Your Video Encoding Blues with Encoding.com
Encoding.com offers, get this, web-based, on-demand, video encoding. Nope, no joke. They will grab your video encode it and then send it back to you. Sign up is free and you can even do a test run but after that, you’ll have to pay
What to Consider when Shopping for an Online Video Platform
These days the pickins are abundant in the online video platform space, with over 60 pure-play, on-demand online video platform providers (OVPs) offering businesses top-to-bottom video solutions including content ingestion of any format, encoding to multiple formats, storage, content management, monetization, analytics, and playback in customized video players that match and perpetuate your brand via viral features such as email, embed code, permalinks, and posting to your favorite social site.
New Media Myth Busters: Urban Legends of User Experience
Prabakar Sundarrajan, CTO and co-founder of Ankeena Networks talks about the online video delivery experience, myths, and expectations.
The new media user experience, specifically video, leaves a lot to be desired. With the huge growth of online media, end-users are able to view their media content on several different formats, through several different outlets and whatever time they want to. The population has become so regularly wired that often, online video viewers are bombarded with staggering delays and annoying pauses on their videos.
Video Delivery Network – Sorenson 360 (Part 2)
A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360. In part 1 of my interview, I asked Eric about what their company believes are the essentials for any business to have in mind when selecting a video publishing and delivery solutions provider. In this 2nd part of my interview, I follow up with questions about the actual features and pricing plans of their new video delivery network.
Microsoft wants You to use Their Stuff to Stream HD
We all know that Flash rules the roost when it comes to online video. We also know that HTML 5 could put a serious dent in that dominance. Now Microsoft is trying to do the same but in the HD streaming category with their upcoming IIS and Silverlight.
Understanding FLV and SWF – The Basics of Flash Video
If there are any non-technical folks out there that have been wondering what the heck the difference is between FLV (Flash Video) and SWF (Shockwave Flash) file formats, you are in luck. In this short video from Sorenson Media, Technical Support Specialist Jeff Udall provides a quick overview and helps to explain how FLV and SWF formats work together to create the Adobe Flash online video experience.
2009 Online Video Backlash? I Doubt it!
Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
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Web Video Marketing – 10 Common Marketing Mistakes
This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.” Michael offers some advice as far as what not to do upon deploying a web video marketing project. I thought it would be a good idea to summarize and elaborate a bit.
Video Ads are THE Most Effective Ad Format
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
Is Ogg Theora the Savior of Online Video?
Ogg Theora, the magical, mystical, savior of the online video movement? Tapped to be part of the Open Video Standards and set to take its position at center stage in the push for widespread online video acceptance, but is it all it can be and is it all that we need?
One Giant Leap for Online Video Advertising – Solidarity
It’s recently been said that the recession is slowing the adoption of online video for marketing purposes. But it’s not really the only reason. There are many other reasons that advertisers and marketers aren’t jumping on the bandwagon and joining the online video ‘revolution.’ Here’s my quick list of what we need to do before we can expect it to gain complete widespread acceptance like other forms of marketing and advertising.
