The State Of HTML5 Video - Growing, But Also Kind Of A Mess
Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State ...
How To Integrate Online Video Ads And TV Ads
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of ...
Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com
Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to ...
Watch It Button Will Revolutionize How You Watch Movies
Plexus Entertainment has looked at the Internet and has said, "If there was only a way people could read a review or watch a trailer for a movie and then click a simple button to be notified when and where that movie becomes available on all the formats I want." Welcome to the Beta, my ...
VUDU Adds Downloads To Streaming Options, Some Competitors Follow
The times, they are a' changin. It seems that every time we turn around the online video industry takes a step more towards what users want. This time round it's Wal-Mart's VUDU who is getting in step and showing us that they have been listening to what we want.
For Social Video Success, Make 'Em Laugh
The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It also has some interesting data on what kind of videos ...
Plex Available on Google TV, Brings Your Media With it
The Plex Media server and client are available for all manner of devices including Mac, iOS, Windows, Android and now, Google TV. That means you can pretty much set up one media server and then access it on just about any device you might have and want to get that content on.
50% Of All In-Stream YouTube Video Ads Are Skippable
Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day. On top of that impressive number, YouTube has also announced that ...
Mobile Video Ad Impressions Up 35% In One Quarter, According To YuMe
YuMe has released its video advertising metrics report for the third quarter of 2011, so I thought we'd take a look at the findings to see if we can put our finger on the latest online video ad trends. While pre-roll ads continue to be the most used format by advertisers, which is no surprise, ...
Real Time Bidding On Video Ads All It's Cracked Up To Be?
TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The results? Brands are, indeed, seeing considerable lift from video advertising ...
New Media Trends & The Future Of TV Investments From A Venture Capitalist
What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on what a top VC wants, check out this week's edition. ...
How to Grow Video Views & Increase Video Ads - Tips From AOL Video
The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data. For more details, check out ...
Overlay Ads Continue To Pull Impressions From Pre-Roll At AdoTube
AdoTube will, today, release their Q2 2011 In-Stream Ad Format Index. The index collects data surrounding their various in-stream ads like user choice Polite Pre-roll, branded overlay, Interactive overlay and standard pre-roll and other things. The numbers, while they come from an in-stream advertising technology company and only apply to their customers, are always an interesting ...
DoubleClick Video Ads & Mobile Ads Join Lineup of Services for Publishers
Doubleclick adds a couple new tools to its lineup of services for publishers. Those two things include video ads and mobile ads. The two products were unveiled at PaidContent Advertising last week and details are slowly seeping out from everywhere.
Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript
Adobe is all about Flash, or are they? While supporting their existing products, they are also taking on an approach to allow it [Flash] to co-exist with HTML5. Gaming, media and data-driven applications are all done in Flash already, so in HTML5 they want to facilitate that along with all sorts of interaction and animation, ...
