formats

The Fine Bros Backlash and the Problem with Licensing Video Content fine bros react video licensing 360x240

The Fine Bros Backlash and the Problem with Licensing Video Content

This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the copyright. We take a look at the details.
Top 3 Facebook Video Ad Formats for 2016

Top 3 Facebook Video Ad Formats for 2016

Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?
New YouTube Sponsored Cards Offer Extra Income for Creators youtube sponsored cards ads 360x240

New YouTube Sponsored Cards Offer Extra Income for Creators

YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.
Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard youtube trueview ads google adwords 360x240

Google Makes Video Advertising Easier, Merges YouTube TrueView With AdWords Dashboard

Up to now, video advertisers working on both 'YouTube TrueView' and 'AdWords for Video' campaigns would have to jump back and forth within Adwords to manage TrueView Ads. But Google has just announced that TrueView is joining 'Search', 'Display', and 'Shopping campaigns' within the AdWords interface, and managers will at last be able to take advantage of the bulk tools available.
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile Youtube and mobile video 360x240

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
YouTube Celebrates 5 Years of TrueView With New Interactive Cards youtube trueview interactive cards mobile annotations 360x240

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
The No Fuss Guide to Creating a Killer Vlog no fuss guide vlogging 360x240

The No Fuss Guide to Creating a Killer Vlog

Vlogging is the ideal way for the independent creator to get a foot in the door of online video. But if you are starting from scratch, the set-up and production process can seem a little overwhelming. We show you how easy no-fuss vlogging can be.
Best Ways to Optimize Your YouTube Video Ads Campaign tube talk 360x240

Best Ways to Optimize Your YouTube Video Ads Campaign

On this week's TubeTalk podcast, we bring you 3 invaluable tips for your YouTube video ads campaign, including how to set up a "Similar to Watched a Video" remarketing list, and the best use of TrueView In-Display ads.
What Are The Most Effective Formats for YouTube Advertising? youtube video advertising video formats 360x240

What Are The Most Effective Formats for YouTube Advertising?

YouTube has two different types of video advertising format: in-stream, and in-display, but what type of video content should you create for both? On this week's Creator's Tip, we discuss the most effective types of video for each YouTube ad group.
The All You Need Guide to Video Codecs and Compression [Video] video codex compression 360x240

The All You Need Guide to Video Codecs and Compression [Video]

To an outsider, video codecs can seem almost impossible to understand. But, in reality, the main concepts behind codecs aren't so convoluted, particularly when an expert takes the time to break down the meanings. Filmmaker David Kong has created an excellent video tutorial that does just that.
Whats the Optimal Length for Your Tutorial Video? Shorter Than You Think optimal length tutorial video 360x240

What's the Optimal Length for Your Tutorial Video? Shorter Than You Think

“How long should my video be?” The real question really ought to be “How short should my video be?” Videos are very accessible, and lend themselves to being shared, but unlike display ads, and images it’s up to our audience whether they will click play and choose to watch them or not. So make it easier for them to make that choice.
Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable mobile devices

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).