formats Articles

5 New Video Ad Formats Selected by IAB Hope to Get You Watching and Clicking

Five ad formats from IAB's "Rising Stars" will be vying for viewers' attention soon. Giving ads interactivity, social media buttons, the ability to find local dealers and to find out more about the product will enhance digital advertising, but the question is, will it make people want to watch more? No doubt the people who want to watch ads will enjoy the enhancements, but those who hate ads won't like sitting through them any more than usual.

H.265 Video Codec Approved, Will it Revolutionize Video?

H.264 is pretty much the de facto codec for video compression online these days. WebM isn't even supported in Android, nor just about anywhere else. So Google seems to have moved on to other projects instead of pushing for that. Now, H.265 is ready to ...

SpotX Survival Guide Takes on Video Ad Units, Standards & Measurement

SpotXchange is ringing in the new year with chapter 5 of their digital video survival guide. You might remember a couple weeks ago when they put out chapter 4 about what to offer as a buyer or seller of online video ads. Today, it's all ...

Weekly Online Video News Round up - Doomday Edition

Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, ...

Simultaneous Second Screen Experience Needs to be Open and Standardized

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it. Essentially, it's sending content to a TV and a ...

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

LongTail Video just released the update to their longstanding State of HTML5 Video which gives everyone a clear cut, easy to read guide to what parts of the HTML5 <video> tag are supported, by what browser and to what extent. At present, 79% of the ...

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like ...

The Ultimate Video Ad Campaign Will be Interactive and Run Everywhere in Real-Time

Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

The History of Digital Video File Formats [Infographic]

Real Networks has put together a quick history of digital file formats for video. While they glaze over the pre-digital era (which would have probably been really interesting) they did dive deep starting in 1984 with the first digital video standard. Accompanying all the major ...

Survey Says: MP4 the Leading Format for Video Professionals [Infographic]

Sorenson makes some pretty great software and video services and have a large user base. So they decided to ping the user base and see what kind of trends are ongoing in terms of video file formats and usage within that user base.

The Official YouTube DVD Collection: Get The Magic of Online Video, Offline

In a huge step for the industry today, YouTube announced perhaps the boldest new innovation for the online video industry since its start....The ability to watch and collect your favorite online videos, offline, on DVD. That's right.  Even though people are starting to watch videos online and ...

Firefox to Stop Pushing WebM and Give in to H.264? What's that Mean to You

It's a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they're throwing in the towel ...

YouTube Captions Expands Features & Capabilities - You Don't Have An Excuse Anymore

Captions were introduced by YouTube in 2006, and according to a blog post today there are 1.6 million videos that have uploaded caption files. That's... pretty pathetic, considering the huge boost for video SEO that captions can bring (I've ranted about the under-use of captions ...

The State Of HTML5 Video - Growing, But Also Kind Of A Mess

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now ...