formats Articles

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What’s the Optimal Length for Your Tutorial Video? Shorter Than You Think

Whats the Optimal Length for Your Tutorial Video? Shorter Than You Think

“How long should my video be?” The real question really ought to be “How short should my video be?” Videos are very accessible, and lend themselves to being shared, but unlike display ads, and images it’s up to our audience whether they will click play and choose to watch them or not. So make it easier for them to make that choice.

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital Ads Top TV, Could be all that TV Content on YouTube.

Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn’t. In fact, there’s now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.

How To Write Attention Grabbing YouTube Ads [Creators Tip #134]

How To Write Attention Grabbing YouTube Ads [Creators Tip #134]

In this week’s Creator’s Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.

JW Player Partners With Vid.ly To Simplify Video Across All Devices

JW Player Partners With Vid.ly To Simplify Video Across All Devices

Online video service Vid.ly has teamed up with JW Player and that means the guesswork will been taken out of encoding profiles for HTML5 browsers, smartphones, tablets, set-top boxes and connected TVs. The new partnership will ensure that publishers can keep up with the latest mobile devices and browsers on the market.

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

How To Remove Black Bars on Existing YouTube Videos [Creators Tip #128]

On this week’s Creator’s Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Pre roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

How YouTube Works: A Video About Videos

How YouTube Works: A Video About Videos

Are you sick of YouTube videos buffering? Well, the site hates it as much as you, and they are constantly trying to improve their technological infrastructure so it doesn’t happen. That’s not an easy task with all the challenges they face.

Video Format Fun: Frames, Containers, Codecs And Compression, Oh My!

Video Format Fun: Frames, Containers, Codecs And Compression, Oh My!

The world of video formats can be confusing if you’re unfamiliar with codecs, containers, frames per second, aspect ratios and compression. We’ve put together a quick guide to these topics which should give you a better understanding.

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