flash mob Articles

A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stu...

Fox Is Going To Kill The Flash Mob With New Reality Show

Fox Is Going To Kill The Flash Mob With New Reality Show

How do you know an online trend is possible reaching its apex? When network television creates a summertime reality show around it. Enter Fox's "Mobbed," which airs tonight, March 31, 2011. It's hosted by Howie Mandel, and will showcase various elaborate song and dance routines …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some …

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

The flash mob, as a concept, is far from new.  It's been around for years.  And people have been uploading videos of flash mobs for as long as YouTube has existed.  And while almost everyone has seen at least one flash mob video, the genre …

The Week’s Best Viral Videos & Marketing Lessons – 12/24/2010

The Weeks Best Viral Videos & Marketing Lessons   12/24/2010

It's Christmas Eve, and even though many of us aren't in the office today going about our normal routine, we can still take a few moments to check out some of the week's better viral video success stories.  In fact, I'm squeezing in a few …

T-Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

T Mobile Teams Up With YouTube Celebrity Merton for Awesome Branded Viral Video Ad

When we interviewed Merton in song a few months back, one of the things I asked him about was his plans for the future.  With Chatroulette on the decline in terms of traffic and popularity, how would the improv piano singer evolve?  His plan was …

Best Online Video Ad Campaign: T-Mobile’s Heathrow Airport Flash Mob

Best Online Video Ad Campaign: T Mobile’s Heathrow Airport Flash Mob

I've made no secret of my love of flash-mobs.  They rock.  While I haven't yet had the honor myself, I imagine it's rather exhilarating to be among the audience members when a seemingly spontaneous public performance breaks out.

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