flash mob Articles

A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stu...

Social Video & Real World Publicity Stunts Go Hand In Hand

Publicity stunts are as old as the notion of publicity itself. As soon as business owners realized good word of mouth and positive buzz and generate more interest and revenue, many of them started dreaming up publicity stunts. Even as viral video campaigns become the ...

The Week's Best Viral Videos & Marketing Lessons - Lightsaber Edition

Friday is always a tough day to focus on work. With the weekend near, it can be hard to focus on the pile of paperwork in front of you. And since tomorrow's Christmas Eve, most of you are probably even more distracted than usual. Which ...

The Week's Best Viral Videos & Marketing Lessons - Brands Rule Edition

Another Friday has suddenly arrived, which probably means you just missed another week's worth of incredible viral videos from individuals, businesses, and brands. Not to worry, though. As usual, we've been keeping up with the week's best viral videos, and are once again prepared to ...

The Top 20 Global Online Video Ads For November 2011

November could well be rechristened 'Bro-vember' on the evidence of last month's Global Ads Chart. With guns, explosions, cars, gangsters, supermodels and even Chuck Norris all featuring in an action-packed top 20, November's most shared commercials at times felt like one big, hairy, testosterone-filled bromance. But ...

The Week's Best Viral Videos - Parody Trailers & Music Videos

The single most-talked-about online video topic all week long was the capture and death of Libyan leader Muammar Gaddafi. In fact, if you merely browse YouTube by "most viewed this week," nearly every other video will be Gaddafi-related. I'm not interested in covering ground the major ...

Viral Video Chart: The Best Branded Viral Videos Of August 2011

August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August's top 20.

Improv Everywhere Carousel Horse Race Shows Viral Flash Mobs Are Evolving

The flash mob, as a concept, has been around for several years. But what started as loosely-organized spontaneous dance parties has evolved greatly over its short lifespan. Much of this evolution can be attributed directly to one group: Improv Everywhere. They hit the scene in ...

The Week's Best Viral Videos & Marketing Lessons: Near-Misses & Romance

This week's videos are sure to please, and we have content for everyone. We've got cat videos for the animal lovers, we've got time-lapse videos for the artistic audience, and even a few clips for the romantics among you. Just sit back, relax, click the ...

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

Fox Is Going To Kill The Flash Mob With New Reality Show

How do you know an online trend is possible reaching its apex? When network television creates a summertime reality show around it. Enter Fox's "Mobbed," which airs tonight, March 31, 2011. It's hosted by Howie Mandel, and will showcase various elaborate song and dance routines ...

The Week's Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips ...