flash mob

A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
The first flash mobs were created in Manhattan in 2003, by Bill Wasik, senior editor of Harper’s Magazine. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather. Wasik avoided such problems during the first successful flash mob, which occurred on June 3, 2003,…