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The Future Of “Branded” Content – Katalyst Media Launching YouTube Channel

The Future Of Branded Content   Katalyst Media Launching YouTube Channel

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst.  In 2005, they added a social media division, and what they …

Greed & The Crumbling Dream Of A Video Promised Land

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. …

YouTube “Your Film Festival” To Award A Half-Million To Great Storyteller

YouTube Your Film Festival To Award A Half Million To Great Storyteller

Here's another exciting YouTube initiative: film and video makers around the world can enter "Your Film Festival" beginning February 2 and have the chance to win $500,000 to work with Ridley Scott and top-notch producers on their next project.  Oh yeah, and just a trip …

The Original Content Wars Have Begun, But They’re Bigger Than Hulu Vs. Netflix

The Original Content Wars Have Begun, But Theyre Bigger Than Hulu Vs. Netflix

For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in …

Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

Online Movie Trailers For Friday, January 20 Include Vampires, Werewolves, The MMA, & George Lucas

So Contraband was the ultimate view-getter in the online world, which translated to a nearly $30 million opening weekend, coasting past The Beauty and the Beast 3D re-issue ($23 million), while Joyful Noise did a not-too-shabby $11 million.  This weekend is loaded.  First, we have …

Hollywood’s Ultraviolet Picks Up First Major Distributor: Amazon

Hollywoods Ultraviolet Picks Up First Major Distributor: Amazon

I would consider myself to be cautiously optimistic about Ultraviolet–Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, …

Mortal Kombat Legacy Is The Web Series Proof Of Concept

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal …

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

Online Movie Trailers For Friday, January 13 Include Divas, Beauties, Beasts, And Mark Wahlberg

OK, so we had a bang-up start of the year last week with The Devil Inside.  That movie went on to make over $33 million and probably would have made $50 million if kids weren't getting turned away and kicked out (yes, cynics, that happens).  …

Lost Sundance Films Find A Home In Online Video

Lost Sundance Films Find A Home In Online Video

Fantastic news for films that played at the Sundance Film Festival and never got a distribution deal.  The Sundance Institute, in an arrangement with New Video, will make those lost films available for streaming online to all the big streaming players.  YouTube, Amazon, iTunes, Hulu, …

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Over the course of 2012, I'd like to discuss online movie trailers for upcoming major releases.  I'd like to see if a high view count translates into a big opening weekend.  I'd like to discuss the effectiveness of the trailers online.  I'd like to see …

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