film Articles

...

How Will Hollywood’s Online Video Marketing Efforts Impact Box Office?

How Will Hollywoods Online Video Marketing Efforts Impact Box Office?

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and …

Want To Succeed With “Content As Marketing”? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds …

Small Business Video Marketing Strategies: Use What You’ve Got

Small Business Video Marketing Strategies: Use What Youve Got

In this week's viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of …

Online Movie Trailers For Friday, February 17: Crazy Nicolas Cage, Secret Worlds, & Love Triangles

Online Movie Trailers For Friday, February 17: Crazy Nicolas Cage, Secret Worlds, & Love Triangles

I think we can almost officially rule out a correlation between view counts of certain online movie trailers with the kind of money we can expect them to make.  For instance, last week's movies, which went on to blow away all expectations, all had different …

The Importance Of Online Video In Transmedia Campaigns – Starlight Runner’s Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns   Starlight Runners Jeff Gomez

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work …

The Week’s Best Viral Videos & Video Marketing Lessons – Ping Pong Baby Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Ping Pong Baby Edition

I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this …

BSkyB Online Streaming Service To Launch For Film, TV & Sports In UK

BSkyB Online Streaming Service To Launch For Film, TV & Sports In UK

BSkyB, British Sky Broadcasting Group plc, in whom News Corp has an almost 40% stake, have announced that they will start providing online streaming service this year. The service will work through a set-top box, won't require a subscription and will eventually offer film and …

Sometimes Movies Don’t Need A Big Screen, They Just Need Any Screen

Sometimes Movies Dont Need A Big Screen, They Just Need Any Screen

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and …

20th Century Fox Gets YouTube Stars To Promote “Chronicle”

20th Century Fox Gets YouTube Stars To Promote Chronicle

20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films …

The Future Of “Branded” Content – Katalyst Media Launching YouTube Channel

The Future Of Branded Content   Katalyst Media Launching YouTube Channel

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst.  In 2005, they added a social media division, and what they …

↑ Top