film Articles

...

Film Festivals Finally Go Digital: Tribeca to Show Films Online

Film Festivals Finally Go Digital: Tribeca to Show Films Online

The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year.  Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance ...

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 - 29 in New York, is going to use the Brightcove Video Cloud. It's not just about the current festival content but also about the back catalog ...

Hollywood Marketing Efforts: The Curious Case Of John Carter

Hollywood Marketing Efforts: The Curious Case Of John Carter

So last week I said Project X would run neck-and-neck with The Lorax over the weekend.  I figured that the estimates were too low for Project X and too high for The Lorax, and it turned out that Project X's estimates were just a bit ...

The Powerful KONY 2012 Video - What Can We Learn From It?

The Powerful KONY 2012 Video   What Can We Learn From It?

We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth.  But its reach is so vast that it has been a place where Presidential candidates make their campaign videos available, where people cry out for help, and ...

The Week's Best Viral Videos & Video Marketing Lessons - Car Crash Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Car Crash Edition

Every week we try to bring you a cross section of some of the week's best viral videos from brands and individuals. In most cases, there's something we can learn and apply to our own video marketing efforts for every one of the examples--though if ...

Hollywood's Online Video Marketing Efforts For Friday, March 2

Hollywoods Online Video Marketing Efforts For Friday, March 2

Last week's hyper-marketed Act of Valor ended up being the #1 movie last weekend, and its efforts to strive for realism (real bullets, real SEALs) paid off for a movie that normally might get overlooked.  The videos for Act of Valor didn't get a tremendous ...

Be Like Bamboo Sushi: Let Video Tell Your Small Business Story

Be Like Bamboo Sushi: Let Video Tell Your Small Business Story

Throughout the course of my typical week, I talk to all kinds of individuals and businesses hoping to succeed online with video, including a lot of small businesses. Unfortunately, a lot of small businesses think they're "too small" for video. With a local focus and ...

Life In A Day Sequel To Spend A Day In Japan

Life In A Day Sequel To Spend A Day In Japan

Seems like I'm writing about Japan a lot lately.  Ridley and Tony Scott's production company Scott Free, which was behind last year's crowdsourced Life In A Day, is teaming with Fuji Television to bring Japan In A Day.  The film is being made in memory ...

How Will Hollywood's Online Video Marketing Efforts Impact Box Office?

How Will Hollywoods Online Video Marketing Efforts Impact Box Office?

Last week we saw the top 2 movies from the previous week switch places and take the top spots from the new releases, as the Ghost Rider sequel failed to emulate any of the success of its predecessor.  Still, it made over $20 million and ...

Want To Succeed With "Content As Marketing"? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds ...

↑ Top