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YouTube Stars Rhett & Link Premiere New IFC Television Show

YouTube Stars Rhett & Link Premiere New IFC Television Show

As Nalts writes today, there aren't too many YouTube stars who have crossed over from the Internet to television with much success. Whether audiences aren't ready to embrace web stars on the TV or the web content doesn't easily translate to the traditional TV format, …

How Attorneys Can Use Online Video To Help The Public and Build Their Practices

How Attorneys Can Use Online Video To Help The Public and Build Their Practices

Legal assistance for online video marketing and other professionals is becoming increasingly important in our litigious society. So why are most attorneys and law firms still resistant to publicly sharing legal information with online video? Entertainment law and new media attorney Gordon P. Firemark addresses …

Life In A Day Tapping Audience To Help With Film Promotion

Life In A Day Tapping Audience To Help With Film Promotion

Life In A Day, the documentary from Kevin Macdonald, Ridley Scott, and thousands of amateur filmmakers–otherwise known as "the YouTube movie"–is coming to a movie theater near you this summer. Before that time, though, the producers are asking the YouTube crowd for help one more …

Sony Spat With Netflix Suggests Fragmentation Ahead In Streaming Video

Sony Spat With Netflix Suggests Fragmentation Ahead In Streaming Video

Netflix recently had to pull Sony films from the service that were provided to them by Starz. The reason is that Starz and Sony are renegotiating some contract and until it's sorted, Sony films are no longer to be shown on Netflix. Now this could be …

Anti-Piracy Bill to Make Streaming Pirated Video a Felony

Anti Piracy Bill to Make Streaming Pirated Video a Felony

The government is continuing its fight against online piracy, this time attempting to clarify a law to include specific mentions of video streaming. Currently, it's a felony to download pirated content, or to reproduce it… or sell it. But there's no specific language regarding video …

Time Warner & Netflix Sued For Not Providing Captions On All Video Streams

Time Warner & Netflix Sued For Not Providing Captions On All Video Streams

I have some pretty strong opinions about online video captions–in short, I think every video creator should be using them, and for a variety of reasons. I'm actually working on an entire article about that subject, but couldn't ignore the news announcement over the weekend …

YouTube Celebrity Video Marketing on an Independent Film Budget

YouTube Celebrity Video Marketing on an Independent Film Budget

The YouTube marketing game can be hard to play. It's still a fairly new way to market and everyone seems to have a different opinion on how it's done. News of videos raking in 1 million+ views has every company dreaming of ways to get …

Best Branded Viral Video Campaign – Beer Brands Show Video’s Versatility

Best Branded Viral Video Campaign – Beer Brands Show Videos Versatility

I am always on the lookout for brands that are creating original, engaging online video content. I think brands, with their resources and big pockets, are able to push online video as a medium toward greater heights—at least, as long as they're eschewing traditional commercials …

More Details On YouTube’s Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend …

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still …

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