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Best Branded Viral Video Ad Campaign – The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan–I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the …

Based On A True Story: A Brief History Of The “False Document” In Film & Web Series

Based On A True Story: A Brief History Of The False Document In Film & Web Series

A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back …

Hands On Video Production With The RED Epic Camera – Film Riot

Hands On Video Production With The RED Epic Camera   Film Riot

The latest episodes of Film Riot take a look at a dream camera, the RED Epic, a camera that has been used to shoot Pirates of the Caribbean: On Stranger Tides, David Fincher's The Girl With the Dragon Tattoo, next year's The Amazing Spider-Man, and …

MP3Tunes Ruling Also Opens Door For Online Video Storage Services?

MP3Tunes Ruling Also Opens Door For Online Video Storage Services?

A judge has ruled that MP3tunes was not in violation of copyright law, as they were not responsible for the uploading of the files that users were listening to and therefore not responsible for any pirated music that might have been uploaded. To me, this …

The First Original Web Series From Hulu Arrives, Is It Any Good?

The First Original Web Series From Hulu Arrives, Is It Any Good?

Morgan Spurlock, the director of pop documentaries Super Size Me and The Greatest Movie Ever Sold, recently got into original web series with A Day in the Life on Hulu. Spurlock will deliver 6 episodes of the series, which will follow personalities as diverse as …

Online Movie Trailers Are Ads That Become Destination Viewing

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge …

Film Featuring YouTube Stars, Chronicles Of Rickroll, Releases Full Trailer

Film Featuring YouTube Stars, Chronicles Of Rickroll, Releases Full Trailer

Look out, world, the Internet's making movies now. When we last checked in with The Chronicles of Rickroll, the project was still in the very early planning stages. Since that time, the story has evolved, the producers have landed some talented Hollywood behind-the-scenes people, and …

Using CineStyle For Better Images & The Best Video Export Settings For Web – Film Riot

Using CineStyle For Better Images & The Best Video Export Settings For Web   Film Riot

Episode 119 of Film Riot, "CineStyle for Better Images and Best Export Settings for Web," discusses how to get the best image from your camera and how to to get the highest quality web video with a respectable amount of bandwidth use.

Film Styles & Movie Supercuts – The Week’s Best Viral Videos & Marketing Lessons

Film Styles & Movie Supercuts   The Weeks Best Viral Videos & Marketing Lessons

One of my favorite things about the world of online video, particularly viral video, is the unpredictability of it all. From one day to the next, you never know what kind of clip will be the next to show up and capture viewers' attention. It …

You Pick The Next YouTube Star: August On The Rise Nominees

You Pick The Next YouTube Star: August On The Rise Nominees

YouTube has spawned several new celebrities, from Bieber to Freddie Wong to Rhett & Link. But even as those singers and filmmakers are signing record deals and landing reality shows on IFC, there are more future YouTube stars waiting to take their place. And YouTube …

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