Facebook Articles

Founded in February 2004, Facebook is a social utility that helps
people communicate more efficiently with their friends, family and
coworkers. The company develops technologies that facilitate the
sharing of information through the social graph, the digital mapping of
people’s real-world social connections. Anyone can sign up for Facebook
and interact with the people they know in a trusted environment.
Facebook is a part of millions of people’s liv...

The YouTube Google Hangout Button Wants You Talking About Video

YouTube Hangouts Button

Google Hangouts just got a major boost in publicity from one of the biggest properties in the Google empire: YouTube. The video platform has just added a new sharing option below every video player on the site that allows viewers to start a Google Hangout ...

The Social Video Blueprint Part 6: Social Video Strategies

strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

Axe & Lynx Get Racy To Find Social Video Success

axe

Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you ...

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

angry birds google plus

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, ...

The Weekly Online Video News Round Up - Internet TV Edition

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Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if ...

Short Films & A Mariachi Band: The Week's Best Viral Videos & Marketing Lessons

mariachi

It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

social video case study

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

People Still Really Want To Get Into Google Plus - Here Are More Invites

google plus screenshot

Google Plus is still a juggernaut in terms of buzz (pardon the Google-product pun). Interest levels are still quite high for the fledgling social network. Earlier this morning, the company announced that every Google Plus user had received 150 invites in their account via a hyperlink. ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

you like this

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth

we lost our gold

We've discussed a number of ways web series creators try to collect viewers, but how about the possibility of discovering buried treasure if you watch? On July 31 of last year, almost exactly a year ago, a group of puppet masters aired the first of ...

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

The-Inside-Experience-Branded-Entertainment-202x300

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er...what ...

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

views

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

daisy4

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster ...

Norway Tragedy News Demand Fuels Online Video Facebook Virus Scam

facebook video

By now you've surely heard about the tragic events in Norway over the weekend, involving the deaths of over 90 people after a bombing and a shooting. A video attributed to the alleged mastermind of the attacks was uploaded to YouTube, and explained the man's ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

content vs ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

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