While Facebook remains the social network with the most users, more online adults visit YouTube every month to watch video content. But in the last 6 months, Facebook has only seen a 2% growth in users, compared to 25% for YouTube.
Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.
With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It's no surprise to see Activia and Shakira at the top of the chart, with plenty of old favorites like 'First Kiss', and 'Devil Baby Attack' making an appearance too.
There's a new breed of super-user on the internet, and they are responsible for driving 83% of video shares across social media, particularly Facebook and Twitter. As a whole, we are also sharing videos faster than ever before, with 42% of videos being shared across social network feeds within 3 days of upload.
The world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both platforms to reach as many viewers as possible.
Do you want your viewers to share your videos across their social networking sites? Of course you do! In this week's Creator's Tip, we show you a very simple trick that will help encourage people to share your videos on Facebook, Twitter, Tumblr, Pinterest, and other social media.
Remarketing is a very powerful marketing tool that you can use to track viewers around the Internet after they watch one of your videos on YouTube. It is also a very effective way to build up your YouTube subscriber base. We tell you how in this week's Creator's Tip.
It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier. We take a look at some of the automated tasks you can set up on IFTTT for Vimeo, YouTube, Instagram Video, Tumblr, and Reddit.
Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them.
Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.
Facebook’s video auto-play feature has had a mixed reception from users who either welcome its convenience, or who find the whole format to be incredibly intrusive. No matter which camp your feet are firmly planted in, if you have the feature enabled, videos that start to play automatically as you scroll through your News Feed could led to increased cell phone costs.
Now that Facebook users are watching 1 billion videos on the site every day, any opportunity to make that video content accessible to all users is welcome. Facebook has now enabled the ability to add closed captions to videos uploaded to its site (if you are in the U.S.).
Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.