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New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand’s news feed, get picked up, and possibly become a viral video sensation.

Facebook Wants $1 Million for Your Intrusive Video Ad

Facebook Wants $1 Million for Your Intrusive Video Ad

Facebook is looking for $1 million (or at least around a million) for 4 slots of daily ads set to hit the social media site in the summer. The question is: are any brands willing to pay it, and will Facebook users tolerate them? Also, the demographics for the ads Facebook wants are very broad.

Vine’s New Embed Capabilities About to Make it Grow A Little Bit More

Vines New Embed Capabilities About to Make it Grow A Little Bit More

Vine’s been making waves trying to become a great video-sharing app. Today they introduced more embed capabilities for their video-sharing service, ones that will make it easier to share videos across the web on Facebook, Twitter, and regular ol’ websites like this one.

Netflix: Now with Facebook Integration. We Can All Rest Easy Now

Netflix: Now with Facebook Integration.  We Can All Rest Easy Now

Huzzah! The long-awaited Netflix-Facebook integration is here! You can now share with all your friends what you watch! I will not be participating! But all of you out there who have been waiting so long for this…it’s finally here!

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube.  They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times …

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided …

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

Bodyform Video Apology Shows Brands How To Get Social Media Right

Bodyform Video Apology Shows Brands How To Get Social Media Right

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react …

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