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NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video march madness 2015 online video engagement 360x240

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
Apple Watch: Non branded Video Views Outperform Apple by 10:1 apple watch video views 360x240

Apple Watch: Non-branded Video Views Outperform Apple by 10:1

Apple created an enormous buzz when it officially launched its new iPhone-compatible smartwatch last week. But of the 22 million video views generated for 'Apple Watch' content in the last 7 days, only 2 million belong to the brand itself.
Long Form Video Content Set to Increase its Market Share [Report] long form mobile video content

Long-Form Video Content Set to Increase its Market Share [Report]

A new industry report indicates that long-form video content is poised to increase its market share as publishers develop more original programming for viewers. Long-form video advertising is also proving popular, with a 43% increase in views on long-form ad content year-over-year.
How YouTube Can Overcome the Strategic Threat From Facebook youtube for children 360x240

How YouTube Can Overcome the Strategic Threat From Facebook

There's no doubt that Facebook poses a real threat to YouTube's dominance when it comes to video reach. But, a new focus on generating engagement via YouTube advertising may just prevent Facebook from cutting off the ad revenues that YouTube and Google need.
Super Bowl 2015: Online Views Smash 1 Billion Barrier super bowl 2015 1 billion views online 360x240

Super Bowl 2015: Online Views Smash 1 Billion Barrier

Super Bowl related video content uploaded to the internet broke the 1 billion view mark on February 3rd 2015. In the previous 30 days, 80,000 videos from 49,000 creators got close to 1.1 billion views across YouTube, Facebook, Vine, Twitch, Vimeo, AOL, and other sites.
Facebook and Freebooting: Is Enough Being Done to Protect Video Creators? videos ads facebook 360x240

Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?

Freebooting is the act of uploading other people's original content for personal gain, and it is becoming a huge issue in online video. Facebook doesn't have a comprehensive copyright tracking feature right now, and too many users are getting away with uploading (not just sharing) content that doesn't belong to them.
Online Video Marketers Need to Stick to a YouTube First Strategy facebook no longer connected account on youtube 360x240

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.
Want Online Video Success in 2015? Then You Need to Get Social online video social video 2015 360x240

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.
How to Change a Facebook Video Thumbnail [Tutorial] facebook call to action feature watch video 360x240

How-to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.
11 Guaranteed Reasons Why No one is Watching Your Video Content reasons no one is watching your video 360x240

11 Guaranteed Reasons Why No-one is Watching Your Video Content

It's an indisputable fact that using video as part of your marketing strategy can be incredibly effective. But what if, despite all of your efforts, your videos are attracting few views, and even less engagement? We show you 11 ways to turn that around in 2015.
Facebook Starts 2015 With New Features to Rival YouTube facebook video metrics video views 360x240

Facebook Starts 2015 With New Features to Rival YouTube

Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.