2013 was an incredible year for online video marketing, advertising, broadcasting and creativity. Of course, we’ve covered all the major developments and brought you the tips, tricks, news, views and innovation over the last 12 months. Here are some of our top stories.
Facebook are desperate to roll out auto-play video ads on their desktop site but usability concerns have plagued the feature all year. Are they finally starting to test out the idea? There have been sightings in the wild, but with user generated content rather than branded ads.
In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.
According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …
Vice is investing $50 Million in online video news over the next three years, Roku and AOL team up to push their news content and Jean-Claude Van Damme does something spectacular with a truck. All this and more from ReelSEO’s daily news round up.
Netflix and YouTube account for 50% of peak period web traffic with Amazon, Hulu and Facebook all trailing well behind. In contrast, Peer-to-Peer file sharing has fallen to less than 10% of total traffic in North America for the first time ever.
Everyday is cat day at ReelSEO but as it’s officially ‘National Cat Day’ today we are bringing all of our favourite cat videos together in one place. There’s Keyboard Cat of course, and Surprised Cat but we had to bump Nyan Cat in favour of that one that’s always stalking. Sorry Nyan Cat.
Facebook are rumoured to be stalling their roll out of autoplay video ads yet again. Issues with user experience have dogged the project for months and now it looks like both the site and their potential advertisers will miss out on the run up to the holiday season.
We know Facebook are eager to incorporate video into their advertising offering and their latest upgrade sees the introduction of video ads in the news feeds of their iOS and Android mobile apps. They are also offering a new price structure for advertisers based on installs rather than clicks.
Facebook are eager to roll out their video ads on the site as soon as possible but are concerned about a possible user backlash. They have now started the testing process for selected users on mobile devices. Interestingly, the videos being served are from other users, not ads.