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Founded in February 2004, Facebook is a social utility that helps
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Facebook is a part of millions of people’s liv...

The Weekly Online Video News Round Up - The 'Even More YouTube News' Edition

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Just over a week ago, YouTube completely and radically changed their layout and overall site design. But if you thought the big changes and announcements were done for a while, you were wrong, because YouTube spent this week pushing out several more changes like a ...

Hyundai Christmas Ads Make YouTube Creators Into Celebrity Pitchmen

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I need to take a few minutes and give some love to Hyundai. The car company has embraced online video in ways most brands haven't dreamed, and they've almost sort of become a champion for the scores of YouTube creators hoping for a shot at ...

Netflix On Facebook App Closer To Reality In US

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This is the kind of news that is really like one-third of the total, overall news.  The House of Representatives passed a bill called HR 2471 that amends 1988's Video Privacy Protection Act, which will allow consumers to decide whether or not they will allow ...

Social TV Comes To Sony Bravia Connected TVs

sony-bravia-tvs-updated-with-twitter-youtube-hd-and-more

A recent firmware update for the 2011 Sony Bravia TVs brings with it the ability to do some social networking right on your TV without ever leaving the program, something I have stated I would like and I'm sure some others would as well.

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

old milwaukee

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it ...

The Weekly Online Video News Round Up - Thanksgiving Edition

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Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

Auditioning For A TV Role? You Might Be Doing It Online Soon

family feud

I get all sorts of fascinating stuff in my inbox. Granted, a lot of it doesn't quite fit into the coverage area here. Then again, a lot does, like this interesting bit of news I got from Playkast. It seems the TV auditions are now ...

'My Business Story' Winners Featured in YouTube Homepage Ad For ‘Small Business Saturday’

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If you go to the YouTube homepage today, you will see the winners of the "My Business Story" contest that was announced by Google and American Express back on Oct. 25, 2011.  The 32 small businesses featured in today's YouTube homepage ad will be seen ...

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

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Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of ...

The Weekly Online Video News Round Up - Arrested Development Edition

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The piece of online video news that made the biggest splash this week didn't even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the ...

Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market

panasonic viera

Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120. The big names like Netflix ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

contest on a budget

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the ...

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

online video search

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile ...

Online Video Relationship Marketing with Social Media Expert, Mari Smith

The New Relationship Marketing with Mari Smith

I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of "New ...

How To Run A Successful Online Video Contest: An Overview

online video cotnest

This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one's, and offer a road map marketers can use to help ensure ...

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