Did you know that the most popular type of video content on Instagram revolves around pop culture, or that user-generated videos uploaded to Facebook tend to do better than other types of video uploaded to the networking site? Each of the main social video platforms has its own unique identity and audience, which is why video marketers need to create a different story telling technique for each.
The YouTube view counter freezing at 301+ views has been a source of frustration for many creators over the years, even though it was introduced to stop spammers inflating views by whatever means they could. Now it's being dropped in favor of more up-to-date stats, and that's a good thing for everyone.
Jimmy Kimmel's heartfelt reaction to the killing of 'Cecil the Lion' not only went viral on Facebook and YouTube, but uploading the broadcast to both platforms created maximum impact for the topic, and helped raise nearly $1M towards lion welfare.
Facebook and Twitter are often lumped together when it comes to implementing a video marketing strategy, but each social video platform has its own unique set of characteristics and each has its own dynamic when it comes to followers, and influencers.
In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself in the long run.
When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of views on the first day, but uploading the same video to YouTube can lead to more views and engagement in the long run? A new report from Tubular and Ogilvy offers brands an insight into how they can get the best out of YouTube, Facebook, Vine, and Instagram Video.
VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.
The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.
Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
The U.S. National Soccer Team defeated Japan 5-2 to win the FIFA Women’s World Cup in Canada last Sunday. But how did the sponsors fare in terms of online video engagement? We pitch Nike against Adidas to see which brand scored a hit with viewers.
Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.
Influencer marketing is one of the most effective forms of collaboration and promotion for video marketing teams. And, believe it or not, Disney’s 'Newsies' musical offers some strategic insights about key influencers and how to reach out to them.