SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns
Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.
The Weekly Online Video News Round Up - Arrested Development Edition
The piece of online video news that made the biggest splash this week didn't even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the DVD and streaming content provider back into the public's good ...
Panasonic Viera Headed For OTT Converged Screen Combat With Viera Connect Market
Panasonic seems completely serious when it comes to combining online video with normal TV. They have no less than a dozen pre-installed apps planned for their upcoming Viera connected TVs and the expected total available apps now sits at around 120. The big names like Netflix and Hulu are already on board as embedded apps, pre-installed. ...
How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media
As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it’s worthwhile investing some time & effort in promoting your contest and in the first section of the ‘Promoting on a Budget’ chapter of this series, we will ...
Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips
Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile engagement. Today we're going to look at their findings on ...
Online Video Relationship Marketing with Social Media Expert, Mari Smith
I had the pleasure of conducting a video interview with Mari Smith at the Blogworld conference in Los Angeles this past week, where we talked about her newly released book, along with some benefits and tips for online video business-minded people with her strategy of “New Relationship Marketing.”
How To Run A Successful Online Video Contest: An Overview
This post is the first in a seven-part series that looks at how to plan and execute a successful online video contest. We'll examine what separates the successful video contests from the unsuccessful one’s, and offer a road map marketers can use to help ensure a great contest. Throughout the next six weeks, we’ll look ...
The Weekly Online Video News Round Up - YouTube Ad Edition
This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority of their viewers come from non-English speakers. Of course, the ...
For Social Video Success, Make 'Em Laugh
The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It also has some interesting data on what kind of videos ...
Google Indexing JavaScript Comments From Facebook, Disqus, & More
This isn't exactly video-related in and of itself, but the news itself could have far reaching implications for anyone trying to rank video and other content on Google. Why? Because the Googlebot has evolved. Google can now crawl and index AJAX & JavaScript comments like the Facebook & Disqus comments systems used by millions of ...
The Top 20 Global Online Video Ads For October 2011
There must be something in the water in France. Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way to the top of the rankings. The French ad, created ...
The Weekly Online Video News Round Up - Lollipop Edition
Allow me to apologize for the very tardy nature of this online video news round up article. I've been dealing with an unexpected illness, and couldn't get it completed until now. We'll be back on our normal schedule for the article next weekend. Well, last week was yet another big week for online video news, ...
Shelby Video App The Latest To Try Making Online Video Organization Easy
Joining a small, but growing number of social video apps this week is Shelby.tv, a site and an iOS app that allows users to log in to social networks such as Facebook and Twitter, grab videos shared by your friends and followers, and be able to watch them all in one place. The Shelby video ...
Best Branded Viral Video Campaign - Dermablend Pro Tattoo Coverage
Demonstration of a product or service is still one of the best ways for brands to get the attention of the viewers--they want to see for themselves that what's being advertised works as well as claimed. And as online video grows and evolves in capability and technology, it's fun seeing how creative and innovative some ...
Take This Lollipop, Interactive & Personalized Video Will Creep You Out
One of my favorite things about online video is how quickly it evolves, changes, and matures. We've mentioned Aim High a few times recently, the web series from McG that has dabbled in using viewers' photos and details from their Facebook accounts within the show itself. Well "Take This Lollipop" is a slightly-more advanced, horror ...
