The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They’re starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.
It’s hard to miss the phenomenal success that Red Bull has had on YouTube. With over 3.5 million subscribers, and 750 million combined views, the energy drink powerhouse dwarfs most other brands when it comes to online video. So how do they do it?
YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Twitter hires a serious ex-YouTuber to beef up, and monetize, its video offering, Netflix is helping the UK government track inflation, and TWC is being sued by the city of Los Angeles. More on these and other stories of the week, from ReelSEO.
Video ads are on Facebook – have you seen the auto-playing, muted video ads yet? Here’s a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren’t utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.
In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here’s a crash course on how to promote your videos online.
STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don’t see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let’s get moving!
Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?
Myspace once dominated the social and video landscape, before both YouTube and Facebook grew big enough to steal its crown. Following a relaunch last year, the site is aiming to win back subscribers by providing premium video content – original and user-generated.
YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.