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7 Best Branded Instagram Videos of the Week: 29th March 2014

7 Best Branded Instagram Videos of the Week: 29th March 2014

Taco Bell continues to bait MacDonald’s, Oreo takes us on a journey to Nom Island, Peanuts introduce a new character, and Disney rustle up some Mousey waffles. Watch these, and other, best Instagram videos of the past 7 days

Online News Video Reaching Saturation Point? [Report]

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it’s growing and what the future might hold. Are you watching a lot of online news? If you’re a Millennial you may very well be. If you’re trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article… read on!

Microsoft Readies Video Ad Army to Battle Google

Microsoft Readies Video Ad Army to Battle Google

The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They’re starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.

How Red Bull Uses Branded Entertainment to Win on YouTube

How Red Bull Uses Branded Entertainment to Win on YouTube

It’s hard to miss the phenomenal success that Red Bull has had on YouTube. With over 3.5 million subscribers, and 750 million combined views, the energy drink powerhouse dwarfs most other brands when it comes to online video. So how do they do it?

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

Facebook Launches Video Ads TODAY!

Facebook Launches Video Ads TODAY!

Video ads are on Facebook – have you seen the auto-playing, muted video ads yet? Here’s a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren’t utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.

A Crash Course in Video Marketing: Make The Most of Your Campaign

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here’s a crash course on how to promote your videos online.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don’t see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let’s get moving!

Tumblr May Be More Important for Video Marketing than You Realize

Tumblr May Be More Important for Video Marketing than You Realize

Did you know that Tumblr drives more average video starts from referred traffic than YouTube, Twitter and Reddit? Did you know that Tumblr and Facebook are producing nearly identical video view rates with over one third of referred visits producing a video start on both platforms?

Myspace: “Premium Video Content is Everything to Us” [Interview]

Myspace: Premium Video Content is Everything to Us [Interview]

Myspace once dominated the social and video landscape, before both YouTube and Facebook grew big enough to steal its crown. Following a relaunch last year, the site is aiming to win back subscribers by providing premium video content – original and user-generated.

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