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The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth

We Lost Our Gold: Using Audience Incentives To Drive Web Series Growth

We've discussed a number of ways web series creators try to collect viewers, but how about the possibility of discovering buried treasure if you watch? On July 31 of last year, almost exactly a year ago, a group of puppet masters aired the first of …

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Intel, Toshiba Team on Branded Online Video Series: Inside Experience

Here's something cool. Two tech heavyweights have teamed up to create a pseudo-branded online video series. I saw some ads for it on Hulu and was reminded to write about it today. The Inside Experience will star Emmy Rossum, Fiona of Shameless (YUM!), and er…what …

The Social Video Blueprint, Part 3: It’s About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper …

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

As Cord Cutting Rises, Brands Are Turning To Social Media To Connect With Fans

Despite the backlash over Netflix's new higher pricing plans, more consumers will cut the multichannel cord over the next few years, according to new research from SNL Kagan. For more details on why cable and satellite providers don't want to be the next Borders, Blockbuster …

Norway Tragedy News Demand Fuels Online Video Facebook Virus Scam

Norway Tragedy News Demand Fuels Online Video Facebook Virus Scam

By now you've surely heard about the tragic events in Norway over the weekend, involving the deaths of over 90 people after a bombing and a shooting. A video attributed to the alleged mastermind of the attacks was uploaded to YouTube, and explained the man's …

The Social Video Blueprint, Part 2: It’s About Content, Not Ads

The Social Video Blueprint, Part 2: Its About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video–if you missed it, you may want to check …

Facebook Now Let’s You Add Video to Facebook Comments

Facebook Now Lets You Add Video to Facebook Comments

Social video marketers, we have a news update! We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone's Facebook post or status update, …

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

Hi everyone, hope your summer is going well. I know, it's a non-standard way to start an article talking about statistics, but I wanted to get off on the right foot. Also in that vein, I wanted to give you some information that I've received …

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for …

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