Facebook Articles

Founded in February 2004, Facebook is a social utility that helps
people communicate more efficiently with their friends, family and
coworkers. The company develops technologies that facilitate the
sharing of information through the social graph, the digital mapping of
people’s real-world social connections. Anyone can sign up for Facebook
and interact with the people they know in a trusted environment.
Facebook is a part of millions of people’s liv...

Bodyform Video Apology Shows Brands How To Get Social Media Right

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The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...

Online Video Viewing in Latin America is Evolving, Rápidamente!

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comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

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There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

Is Incentivization Key to the Future of Online Video Advertising? [Study]

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Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

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More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Which Presidential Campaign is Winning in Social Video? The Unruly 2012 Election Tracker [Infographic]

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The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...

Monetize Your Online Video Content With These Paywall Solutions!

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I have been working on this article for some time, since I came to realize that there was no information on their site about getting set up, how much it cost or even where to look. There's so much information to plow through and the ...

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

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There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

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Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

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As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

8 Best Practices to Optimize Video Landing Pages for Search

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Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

Online Video Viewing Dips Slightly, Average Length Up Again in May

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It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was ...

Weekly Online Video News Round Up - Hard-Pressed for Time Edition

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So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 - the world's largest video game show. Still, I made some time to get this compiled so that you would have something ...

YouTube vs. Facebook vs. Other Platforms: Comparing Social Engagement [Creators Tip #40]

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On this week's Creator's Tip, Tim discusses with Nathan of www.WeUseCoupons.com and YouTube.com/FrugalTV his thoughts on how audience engagement on YouTube differs from audience engagement that he sees in other social media platforms (Facebook, Twitter) as well as on blogs and other platforms. YouTube vs. ...

Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip #39]

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In this week's Creator's Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to TLC's Extreme Couponing series.  Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been ...

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