Topic - Online Video & Facebook
Creating Persuasive Interactive Video for E-Commerce
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
Online Video Is Larger than Blogging or Social Networking?
With the recent release of statistics that show only about 1% of video consumption is online or mobile, can online video really be larger than blogging or the social networks?
According to new information from Trendstream (remember, the guy who said “broadcast mode is dead”) based on research done by Lightspeed Research (apparently based on surveys), online video is the biggest of the three with 72% of US web surfers taking in a video at their favorite video site earlier this year. If that’s the case then it could very well be the most popular of the three.
FeedRoom and Clearspring Video Sharing for Social Networks
It seems that this is Video on Social Networking Month and no one told us. Today The FeedRoom and Clearspring announced a partnership to create expanded video content distribution and bookmarking on their 4.0 Enterprise Video Platform.
Online Video Continues to Grow Says Nielsen
Not that they needed to tell any of us that, right? We all are in the trenches and know. However, for those who don’t know, Nielsen Online is happy to spell it out. Their new report takes a look at how social media and video sites have reshaped the web and the online advertising market over the last few years. Just to put it all in perspective they’re even including the current economic crisis that is sweeping the world faster than swine flu (we hope, or do we?).
Fighting Video Harassment and Video Cyber-bullying
Is someone using video to harass, defame, or threaten you online? If so, what can you do about it? One such person talks with ReelSEO about her recent experience, how she was able to get it stopped, and shares her tips on how to fight back against video ‘cyber-bullying.’
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Hulu Delivers Primetime Online Video to Social Networks
For the first time and for free, social network users will be able to embed and watch entire seasons of popular shows on their MySpace.com and Facebook pages using SplashCast’s “social TV player” technology. As more TV viewers continue to find their favorite shows online, Hulu, an online video service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites for free, anytime in the U.S., is teaming with content syndication service SplashCast® to distribute primetime television on MySpace.com and Facebook. Whenever new episodes are available on Hulu, SplashCast automatically syndicates the content directly to a viewer’s social network pages. Viewers also have access to the entire network of premium channels after installing a single SplashCast player. Additionally, viewers will be able to meet and interact with other fans watching the same shows.
Facebook Connect Expands Distribution with Digg and Hulu
If the initial development race of Web 2.0 centered around “building a better social network” then the next phase will certainly focus on extending the reach of existing social networks beyond their current domain. How? By using the elements of the social graph as the foundational components that will drive the social Web. Where we once focused on going to a destination – particular social network to participate – we will now begin to carry components of social networks along with us, wherever we go. In the next phase of the social Web, every site will become social.
Behavioral Targeting and Video Search Marketing with AlmondNet
One of the big challenges for video marketers is finding the means to track the browser’s purchasing intent after their initial video experience, and serve them up with targeted video content even when they visit other websites. According to Michael Benedek, VP of the behavioral marketing firm AlmondNet, This “post-search” phase of video advertising and marketing, where 95% of the browser’s activity happens, is “among the hottest and most promising ad-focused areas online.”
MySpace TV Finally Launches Direct Video Recording Capability
You can do it on Youtube, you can even do it on Facebook, now you can do it on Myspace. One of the downsides to Myspace has been the video sections. Sure, you could load up videos, but you couldn’t record direct. Now you can.
Video Widget Tips – Interview with Avenue A | Razorfish’s Jeremy Lockhorn
I recently interviewed Jeremy Lockhorn, Director of Emerging Media and Video Innovation Avenue A | Razorfish, right after his speaking session at the adtech Chicago conference, Widgets and Applications – The New Media Network. Jeremy explains how video widgets are being used in business applications, and tips for companies looking to get involved in either developing or marketing video widgets.
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Animoto Officially Launches After A Successful Year in Beta
Remember that cool company Animoto that we wrote about a while back. The one that let’s you make your own videos but slapped the logo on at the end? The same company that is still on my Facebook page with my 30 second video from Paris.
