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Leanin Launches Customizable “Social Video Player” For Brands

Leanin Launches Customizable Social Video Player For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of …

Online Video Revolutionizes The Automotive Racing World

Online Video Revolutionizes The Automotive Racing World

Online Video has become an outlet for the automotive enthusiast to create a memory of a track day and to do a little showing off to online enthusiasts on forums, blogs and YouTube.  Back in the days before online video was popular, IRC chat rooms …

The YouTube Google Hangout Button Wants You Talking About Video

The YouTube Google Hangout Button Wants You Talking About Video

Google Hangouts just got a major boost in publicity from one of the biggest properties in the Google empire: YouTube. The video platform has just added a new sharing option below every video player on the site that allows viewers to start a Google Hangout …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

Axe & Lynx Get Racy To Find Social Video Success

Axe & Lynx Get Racy To Find Social Video Success

Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you …

Google Plus & Video: Real-Time Collaboration, Video Games, & More Invites

Google Plus & Video: Real Time Collaboration, Video Games, & More Invites

Google Plus is barely more than a month old. And while it's seen staggering growth rates in new user sign-ups during that time, sign-ups alone aren't going to sustain Google Plus' future. Thankfully, it's proving itself useful in a number of ways, particularly with video, …

The Weekly Online Video News Round Up – Internet TV Edition

The Weekly Online Video News Round Up   Internet TV Edition

Another big week for major world news, as the UK riots took center stage for most of the week. It was a huge week for online video and online video news as well. Because we know many of you are even busier than us (if …

Short Films & A Mariachi Band: The Week’s Best Viral Videos & Marketing Lessons

Short Films & A Mariachi Band: The Weeks Best Viral Videos & Marketing Lessons

It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round …

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. …

People Still Really Want To Get Into Google Plus – Here Are More Invites

People Still Really Want To Get Into Google Plus   Here Are More Invites

Google Plus is still a juggernaut in terms of buzz (pardon the Google-product pun). Interest levels are still quite high for the fledgling social network. Earlier this morning, the company announced that every Google Plus user had received 150 invites in their account via a hyperlink. …

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