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Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online …

The Weekly Online Video News Round Up – Site Issues Edition

The Weekly Online Video News Round Up   Site Issues Edition

Some weeks we are just on fire, and able to cover most of the important breaking stories in the world of online video. Other weeks, our site crashes and we spend entire days just trying to get it back up. This past week was one …

Bit.ly: YouTube Drives Traffic Longer Than Facebook & Twitter

Bit.ly: YouTube Drives Traffic Longer Than Facebook & Twitter

We know that viewers love different kinds of content, with video being one of the more popular varieties. But does it matter where you go to share that content? This week, Bit.ly decided to talk about link half-life–how long links shared through their service tend …

Flickme Applies Gamification to Streaming Films, But Costs Too Much

Flickme Applies Gamification to Streaming Films, But Costs Too Much

I just found flickme.com, a new streaming film rental/buying site. The thing I liked is that I could login quickly with Facebook, which got me a Beta badge for being an early adopter. I instantly noticed the gamification for the site. Completing certain tasks earns …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

Cable TV Companies Losing Customers To Hulu? The Reel Web #2

Cable TV Companies Losing Customers To Hulu? The Reel Web #2

This week's episode of The Reel Web is posted! I covered some of last week's news and highlights from the online video world, as well as a tip for those of you who create online videos to know how to best use the first 15 …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook–in terms of unique visitors, at least–is YouTube, with 790 million visitors per month …

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the …

Leanin Launches Customizable “Social Video Player” For Brands

Leanin Launches Customizable Social Video Player For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of …

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