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Bit.ly: YouTube Drives Traffic Longer Than Facebook & Twitter

Bit.ly: YouTube Drives Traffic Longer Than Facebook & Twitter

We know that viewers love different kinds of content, with video being one of the more popular varieties. But does it matter where you go to share that content? This week, Bit.ly decided to talk about link half-life–how long links shared through their service tend …

Flickme Applies Gamification to Streaming Films, But Costs Too Much

Flickme Applies Gamification to Streaming Films, But Costs Too Much

I just found flickme.com, a new streaming film rental/buying site. The thing I liked is that I could login quickly with Facebook, which got me a Beta badge for being an early adopter. I instantly noticed the gamification for the site. Completing certain tasks earns …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

Cable TV Companies Losing Customers To Hulu? The Reel Web #2

Cable TV Companies Losing Customers To Hulu? The Reel Web #2

This week's episode of The Reel Web is posted! I covered some of last week's news and highlights from the online video world, as well as a tip for those of you who create online videos to know how to best use the first 15 …

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook–in terms of unique visitors, at least–is YouTube, with 790 million visitors per month …

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the …

Leanin Launches Customizable “Social Video Player” For Brands

Leanin Launches Customizable Social Video Player For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of …

Online Video Revolutionizes The Automotive Racing World

Online Video Revolutionizes The Automotive Racing World

Online Video has become an outlet for the automotive enthusiast to create a memory of a track day and to do a little showing off to online enthusiasts on forums, blogs and YouTube.  Back in the days before online video was popular, IRC chat rooms …

The YouTube Google Hangout Button Wants You Talking About Video

The YouTube Google Hangout Button Wants You Talking About Video

Google Hangouts just got a major boost in publicity from one of the biggest properties in the Google empire: YouTube. The video platform has just added a new sharing option below every video player on the site that allows viewers to start a Google Hangout …

The Social Video Blueprint Part 6: Social Video Strategies

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good …

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