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New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

New TubeMogul and TrialPay Deal Brings Real time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, …

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are …

Only 16% Of Your Facebook Friends See Your Shared Videos

Only 16% Of Your Facebook Friends See Your Shared Videos

Today's big Facebook marketing/advertising event contained a ton of new information for anyone who uses Facebook to reach customers. And Techcrunch pulled out one little nugget that I thought most of you would need or want to see: Only 16% of your Facebook friends, whether …

Online Video, Digital Advertising, & Storytelling For A New Generation

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK's biggest …

Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

Leverage: A Computer Company Should Take Advantage Of Facebook Parenting Video

By now, most of you have probably seen the "Facebook Parenting: For the troubled teen" video.  The 8-minute video has collected 27 million views in two weeks, and it's famous for a father shooting up his daughter's laptop.  Of course, YouTubers have already gone parody …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Stupeflix Reworks Video Creation API Access To Commoditize Video Creation

Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both …

Automotive Social Media Marketing Relies On Online Video

Automotive Social Media Marketing Relies On Online Video

It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out …

Google Plus Opens To Teens Age 13 & Up

Google Plus Opens To Teens Age 13 & Up

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting …

Boxee Live TV Adapter – Without DVR Is It Too Little, Too Late?

Boxee Live TV Adapter   Without DVR Is It Too Little, Too Late?

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your …

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