Topic - Online Video & Facebook

Original Web Video Series = Success for Retail Shopping

The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.

The Relationship Between Social Media And Search

Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media.  The results are pretty interesting.

Actually, the results, as presented by Comscore, read a bit like a copy of War & Peace in original Russian–is there some mandate of which I am unaware that says all survey findings must be written in the impenetrable language of Legalese? 

August Video Watching Online Tops Everything Previous

Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don’t be, just keep reading.

2 Social Media Object Lessons For Small Businesses

This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video.  The articles offer me two instances that prove that small business has no reason to be afraid.

How to Stalk your Children with Social Media

From time to time, I like to take five minutes out of my day to watch videos from the Onion for a good laugh.  A few months back, I shared with you a video that I found to be quite funny titled, “YouTube Contest Challenges Users To Make A ‘Good’ Video.” Our friend Larry Kless posted the following video, “Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids,” on his blog as the “Web Video of the Week.” I liked this one and thought you all might enjoy it as well.

Online Video Tops All but Facebook in Social Media Marketing Usage

Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.

Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.

Video and Social Marketing Reach a Groundswell

One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.

The Air Force Is Reading Your Tweets, Watching Your YouTube Rants

A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole “Air Force One Flyover PR Disaster.”

You may remember that the Obama Administration decided to have the President’s plane do a flyover of New York City—you know, the city where giant airliners crashed into buildings a few years back and put everyone there forever on edge?—all for a photo op.  They also had Air Force One trailed by a couple F-16s.  Oh, and they decided not to give anyone any kind of advance warning of the event.

HD Online – Watch Upload & Share High-Definition Videos

With the ever expanding acceptance of high definition video it’s no wonder that making a list of sites that support it is an ongoing task. So this time around it’s my turn to update you on all the latest and greatest places where you can find, watch, upload and share HD video online.

Only 1/6th of Online Video Marketing is about Advertising

With Online Video (OV) one of the fastest growing segments on the Internet, does it surprise you that the vast majority of articles written about online video purely focus on ad insertion?  Advertising makes up only about 1/6th of the market for OV, of course there is a valid business case for dynamic ad insertion, but ads will only account for a fraction of the overall use of OV.  The business use for OV consists of at least 6 elements:  Advertising, Branding, Communication, eLearning / Training, Promotion and Social Media.  Given this, innovative marketers are creatively experimenting with OV as a platform for influential storytelling, as opposed to simply a vehicle for ad insertion.  Today’s marketing mix is getting turned upside down through the power of online video and successful brands and organizations are being built with online video playing a prominent role in the digital marketing mix.

Youtube Adds AutoSharing – YouTwitFace is Now Real

For those of you that may have missed it, a few weeks back, Conan O’Brien, on his  Tonight Show sketch called “In the Year 3000,” predicted that in the future, YouTube, Twitter and Facebook would merge and create “one super time-wasting site called ‘YouTwitFace’.”  1 week later, the folks at Youtube made this prediction a reality with the launch of new functionality that allows users to automatcially “share” new video uploads across FB and Twitter.

Creating Persuasive Interactive Video for E-Commerce

There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video?  The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.