comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
Facebook introduced video ads, and of course, they made them auto play. We show you how to turn off auto play videos as much as possible through the standard web browser interface and the main mobile apps on Android and iOS. It's not all 100% thing on mobiles, but at least you can cut down on it. However, you will need to do it for each device and browser you access Facebook through.
A massive DDoS attack is raging across the net and an equally massive video-centric site may be the source of it according to a web security report from Incapsula. We throw on our deerstalker and follow the clues to find out who left the door open to such exploitation. You might not like what we find, or you might find some sweet, sweet irony in it all.
In our pick of the best videos of the week we try and become a Pokemon Master for Google, watch internet cats react to internet cats, on the internet, and re-live the Mentos/Coke experiment, now with added Nutella. Welcome to Viral Video Friday.
Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.
Taco Bell continues to bait MacDonald's, Oreo takes us on a journey to Nom Island, Peanuts introduce a new character, and Disney rustle up some Mousey waffles. Watch these, and other, best Instagram videos of the past 7 days
Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!
The battle of the four color logos is ready to blast through into online video as Microsoft readies a new video ad network featuring programmatic buying and a large third-party set of brand-safe sites. They're starting out in the UK at first but who knows what could happen as they try to take on Google and vie for a foothold in the massively growing video ad market.
It's hard to miss the phenomenal success that Red Bull has had on YouTube. With over 3.5 million subscribers, and 750 million combined views, the energy drink powerhouse dwarfs most other brands when it comes to online video. So how do they do it?