Facebook Articles

Founded in February 2004, Facebook is a social utility that helps
people communicate more efficiently with their friends, family and
coworkers. The company develops technologies that facilitate the
sharing of information through the social graph, the digital mapping of
people’s real-world social connections. Anyone can sign up for Facebook
and interact with the people they know in a trusted environment.
Facebook is a part of millions of people’s liv...

New Facebook Video Integration Allows Submission of UGC to Your Favorite Brands

facebook ads

User-generated content meets rich ad units with a new partnership between Moontoast and VideoGenie for integration on Facebook. These videos can be uploaded straight to the Facebook News Feed and to a brand's news feed, get picked up, and possibly become a viral video sensation.

The Week In Video: Mother's Day, David Bowie And Live Pizza Action

mothers day twitter

YouTube's introduction of subscription channels dominated the online video news this week, creating many headlines but we also bring you the rest of news including Ryan Gosling's aversion to cereal how Amazon makes money from rival Netflix.

Facebook Wants $1 Million for Your Intrusive Video Ad

facebook video

Facebook is looking for $1 million (or at least around a million) for 4 slots of daily ads set to hit the social media site in the summer. The question is: are any brands willing to pay it, and will Facebook users tolerate them? Also, the demographics for the ads Facebook wants are very broad.

Vine's New Embed Capabilities About to Make it Grow A Little Bit More

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Vine's been making waves trying to become a great video-sharing app. Today they introduced more embed capabilities for their video-sharing service, ones that will make it easier to share videos across the web on Facebook, Twitter, and regular ol' websites like this one.

Netflix: Now with Facebook Integration. We Can All Rest Easy Now

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Huzzah! The long-awaited Netflix-Facebook integration is here! You can now share with all your friends what you watch! I will not be participating! But all of you out there who have been waiting so long for this...it's finally here!

The Week In Video: Funding, Streaming And Pushing Girls Off Cliffs

smosh

There's been a lot of news about this week and we catch up with some of the stories that we didn't cover in depth. We love the look of the new Roku 3 and it's on our shopping list for next month. We also catch up on the fascinating story of steaming media which is a big grown up 8 years old this year.

Viral Reach, Engagement of Videos from Facebook Are Better Than YouTube Links?

facevsyoutube

SocialBakers has conducted a study pitting videos uploaded natively to Facebook versus simply providing the link from YouTube.  They found in one study that Facebook videos have a 40% higher engagement than YouTube links, and in another study, found that Facebook videos have 10 times ...

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

dentist-root-canal

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...

Online Video Viewers Mostly Steady While Viewing Dips in October

comscore-video-metrix

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

comscore-video-metrix

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

content-marketing-b2b-video

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

Bodyform Video Apology Shows Brands How To Get Social Media Right

bodyform-viral-video

The practice of leaving negative comments or outright complaints on the social accounts of big brand companies is hardly new. Many disgruntled customers will turn on the public face of the corporation they want to vent about and, unless that brand knows how to react ...

Online Video Viewing in Latin America is Evolving, Rápidamente!

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comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

youtube-performance

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

Is Incentivization Key to the Future of Online Video Advertising? [Study]

incentive-carrots

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why ...

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