Topic - Online Video & EyeView
On the Importance of AB Testing to Measure Landing Page Video ROI
You’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for your site, but what else should you be concentrating on?
Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
Video Marketing IQ Quiz – Test Your Instincts
Today, EyeView launched what I think is a fun, interactive quiz designed to “test your instincts” for video marketing. The quiz showcases several example A/B test campaigns and shares data collected about those campaigns in order to give marketers a peak into which tests produced better website conversions.
