EyeView Articles

...

Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

Data Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

This week on the Reel Web we discuss another new feature launched by YouTube, review some great ways to limit the amount of filtering you have to do when doing YouTube searches and talk about changes in how news is being spread and commercials are ...

Auto Makers Latest to See Value in Personalized Video Ads

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

Advertisers' main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another goal is to make an ad that can be shown all over the country (or world) but ...

Welcome to Personalized, Geographically Targeted Video Advertising

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

Optimizing Online Video for ROI - Making Video Accountable

The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that ...

2010 Video Marketing Quiz - Can You Guess Which Videos Performed Best?

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website ...

10 Things To Test When Optimizing Video for Conversions

Let's make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I'll make it simple. Your site has one main function – to make you money. The ...

The Three Types of Online Video for Business

The Three Types of Online Video for Business

So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?

On The Importance of AB Testing To Measure Landing Page Video ROI

You're already spending part of your budget on Search Engine Marketing. You've done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important ...

Adobe Sees Big Money In Video Analytics

Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition ...

Page 1 of 212
↑ Top