Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future
Advertisers' main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it. Another goal is to make an ad that can be shown all over the country (or world) but have specific information exclusive to each city. The way an ...
Welcome to Personalized, Geographically Targeted Video Advertising
While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who ...
Optimizing Online Video for ROI - Making Video Accountable
The demand for video from consumers has long been identified and early adopters in the e-tailing segment, such as Zappos, have publicly announced their intention to provide video alongside tens of thousands of product offerings in the coming year. There is a developing consensus that video is an important medium for highlighting the features of ...
2010 Video Marketing Quiz - Can You Guess Which Videos Performed Best?
Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts. This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website video can influence conversion. Can you guess which videos performed ...
10 Things To Test When Optimizing Video for Conversions
Let’s make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I’ll make it simple. Your site has one main function – to make you money. The way you use your site to make you money is ...
The Three Types of Online Video for Business
So much has changed about the way we absorb information in the past few years. Can you even remember what accessing the Internet was like ten years ago?
On The Importance of AB Testing To Measure Landing Page Video ROI
You’re already spending part of your budget on Search Engine Marketing. You’ve done your research into the most effective keywords for your product and you spend some time every day looking at incoming traffic numbers and the traffic sources. We know that traffic is important in helping you achieve the goals you have set for ...
Adobe Sees Big Money In Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture's core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture's video analytics platform. Adobe CEO Shantanu Narayen stated ...
Video Marketing IQ Quiz - Test Your Instincts
Today, EyeView launched what I think is a fun, interactive quiz designed to "test your instincts" for video marketing. The quiz showcases several example A/B test campaigns and shares data collected about those campaigns in order to give marketers a peak into which tests produced better website conversions. Personally, I did quite well on the quiz ...
