Eyeblaster Articles

Adobe Gets Serious With Open Source – Opens Up That MF

Adobe has started to take open source video serious and now has the open source media framework (osmf, strobe). Read about Adobe opens up flash media player framework

Dear Mr. President Obama - Innovative Online Video Ad Campaign

Banner ads are now no longer just uni-directional, it would seem. A campaign being run by Pepsi called "Dear Mr. President" is allowing people to record a video message straight from an embedded banner on a standard website. Empoweringconsumers to not only interact with the ...

Online Video Advertising Performance Rises During Holidays, Says Eyeblaster

Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.

Tracking Video Ad Performance – Interview With Eyeblaster's Amit Rahav

With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats - making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 - up ...

Eyeblaster Launches Global Video Widget Campaign

In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball's video widget campaign ...

Eyeblaster Is First To Meet New IAB Video Guidelines

Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau's (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ...