Topic - Online Video & eyeblaster
Adobe Gets Serious with Open Source – Opens up that MF
Throw on your disco clothes and get down with Strobe, Adobe’s Open Source Media Framework Initiative (OSMF) which they recently released. What’s it all mean for you? Well, that’s what ReelSEO is here to tell you.
Dear Mr. President Obama – Innovative Online Video Ad Campaign
Banner ads are now no longer just uni-directional, it would seem. A campaign being run by Pepsi called “Dear Mr. President” is allowing people to record a video message straight from an embedded banner on a standard website. Empowering consumers to not only interact with the banner but actually create content and push it back to the advertiser, it’s perhaps one of the more innovative uses of online video advertising today.
Online video advertising performance rises during holidays, says Eyeblaster
Digital media advertising solutions provider Eyeblaster released its Analytics Bulletin showing the increased potency of online video during the month of December, including big surges in video ad start rates and average duration among consumers.
Tracking video ad performance – Interview with Eyeblaster’s Amit Rahav
With increased demands by companies for better measurable results with their marketing and ad spending, online video is the fastest-growing of all the ad formats – making up an greatly-expanding portion of the ad spend ($775 million in the US alone in 2007 – up 89% from 2005 – according to eMarketer), and predictions by all major research agencies for continued, significant double-digit growth in the years ahead.
Grant Crowell recently interviewed Amit Rahav, VP of Marketing for video ad campaign solutions provider, Eyeblaster. Amit and Grant discuss Eyeblaster’s recent video metrics performance reports of their global ad data, their company’s best practices for online video analytics, and how keeping the user engaged with online video advertising will be a growing challenge for marketers in 2008.
Eyeblaster Launches Global Video Widget Campaign
In the spirit of the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to deliver one of the largest video widget campaigns ever attempted to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. NIKEFootball’s video widget campaign moved across more than 10 countries, revolutionizing the way any brand has ever used ad serving technology.
Eyeblaster is First to Meet New IAB Video Guidelines
Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau’s (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online ad serving:
