ExpoTV Articles

EXPO or ExpoTV is a consumer-oriented video platform run by EXPO Communications, Inc., a New York based company. The company’s main website at www.expotv.com features video product reviews submitted by community members called “Videopinions” as well as ‘how-to’ video content and market research videos. As of March, 2010, over 300,000 videos were available on the site. EXPO distributes these videos to various consumer destinations including manufacturer sites, retail webs...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.