exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

The Week's Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips ...

Did Apple Cheap Out On The iPad 2 Video Cameras? Yes & No

Did Apple Cheap Out On The iPad 2 Video Cameras? Yes & No

The iPad 2 was only announced five days ago, and won't ship until late this week, but already we're seeing the beginnings of a small backlash against the device's two cameras. The strongest criticism comes from Wired, in an article entitled "Just How Bad Is ...

The YouTube Black Hole: Where Good Videos Go To Die

The YouTube Black Hole: Where Good Videos Go To Die

We're missing out on a ton of great videos, and something has to be done about it. I've been thinking a lot about video curation lately. It's Nalts' fault, really—he's the one that got me started off down that line of thinking with his awesome ...

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS ...

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke ...

The Week's Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

Jesse The Dog Wins YouTube's 2nd On-The-Rise Competition

Jesse The Dog Wins YouTubes 2nd On The Rise Competition

YouTube has announced the winner of the second On The Rise competition, which is designed to help fledgling channels get some much needed exposure on the video site's home page.  We gave you the rundown on the finalists last week, and now the votes are ...

The Future of "Online" Video, From Someone Who Should Know

The Future of Online Video, From Someone Who Should Know

Online video is still in its infancy, and we've barely scratched the surface of what it will be and what it can do for businesses.  There's a fantastic article over at ClickZ from guest columnist, Shishir Mehrotra, called 4 Ways Video Is Fundamentally Changing.  And ...

7 Tips for Shooting Web Video In Low Light Conditions

7 Tips for Shooting Web Video In Low Light Conditions

Light, the opposite of dark. Without one there cannot be the other. Of course, without light there is also no good videography as lighting is key. So what happens when there isn't enough light to shoot web video properly? Must you live with poor quality, ...

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