exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

More Details On YouTube’s Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend …

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently… there's still a lot that YouTube can't do for …

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners …

Best Viral Video Marketing Campaign: Second Baptist Church of Houston’s Dance Party

Best Viral Video Marketing Campaign: Second Baptist Church of Houstons Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church–Second …

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure …

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Is it really Friday already? Another week is in the books, and it's time to round up the best of the viral success stories from this week. We have animals (honestly, you simply can't publish a list of top viral videos without including animal clips …

Did Apple Cheap Out On The iPad 2 Video Cameras? Yes & No

Did Apple Cheap Out On The iPad 2 Video Cameras? Yes & No

The iPad 2 was only announced five days ago, and won't ship until late this week, but already we're seeing the beginnings of a small backlash against the device's two cameras. The strongest criticism comes from Wired, in an article entitled "Just How Bad Is …

The YouTube Black Hole: Where Good Videos Go To Die

The YouTube Black Hole: Where Good Videos Go To Die

We're missing out on a ton of great videos, and something has to be done about it. I've been thinking a lot about video curation lately. It's Nalts' fault, really—he's the one that got me started off down that line of thinking with his awesome …

Online Video Bolsters Television Ad Campaign Performance Says YuMe

Online Video Bolsters Television Ad Campaign Performance Says YuMe

YuMe took a wide range of data including Nielsen TV/Internet Data Fusion, which integrates Nielsen's National People Meter Panel with the Nielsen Netview panel to obtain a clear picture of cross-platform reach, along with the following: Nielsen National Television Ratings, Nielsen Monitor-Plus, and Nielsen IMS …

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