exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

How To Build A YouTube Audience With Keyword Tools – Reel Video Producer Tips #13

How To Build A YouTube Audience With Keyword Tools   Reel Video Producer Tips #13

This week our Producer Tip helps video producers understand how to use YouTube and Google's keyword suggestion tools for determining what videos to make for their niche and audience. It also helps online video creators know how to best title and tag their videos in …

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the …

Bravo’s Web Series Companion To “Work of Art: The Next Great Artist”

Bravos Web Series Companion To Work of Art: The Next Great Artist

Cable has basically become the world's largest talent show for a variety of skill sets.  We've seen aspiring fashion designers, singers, chefs, and filmmakers all competing to win the opportunity to become top-paid professionals.  Last year, Bravo introduced a show looking for hopeful artists called …

4 Tips For Creating A Video Blog Post

4 Tips For Creating A Video Blog Post

Videos don’t have to just live on video sharing sites. By embedding your videos into blog posts you are giving both your video and content marketing campaigns a whole new dimension.

Best Branded Viral Video Ad Campaign – The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan–I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the …

How To Market A Web Series To Generate Interest & Gain Viewers

How To Market A Web Series To Generate Interest & Gain Viewers

We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a …

Flights, Camera, Action – American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought …

The Social Video Blueprint, Part 4: It’s About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. …

“Digital Natives” Transforming Online Video, Part 3: Teaching Citizenship

Digital Natives Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in …

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

"The Price of Attention is Exposure." That's my own saying for Congressman Joe Walsh, who made a video of himself on YouTube challenging President Obama on fiscal responsibility, which led to him being recently discovered to be a deadbeat dad.

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