exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

Flights, Camera, Action - American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

"Digital Natives" Transforming Online Video, Part 3: Teaching Citizenship

Digital Natives Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in ...

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

"The Price of Attention is Exposure." That's my own saying for Congressman Joe Walsh, who made a video of himself on YouTube challenging President Obama on fiscal responsibility, which led to him being recently discovered to be a deadbeat dad.

More Details On YouTube's Pursuit Of Celebrity Channels & Professional Content

More Details On YouTubes Pursuit Of Celebrity Channels & Professional Content

You know those rumors that went around a while back about YouTube courting celebrities and professional content creators to come create videos exclusively for the site? The Wall Street Journal was the first to report on it, and speculated that YouTube was willing to spend ...

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

Blip.tv Partners With The Collective To Bring YouTube Stars More Exposure

YouTube has been good to a lot of amateur filmmakers and video creators. It's given many of them a distribution platform, social and marketing tools, monetization options, legions of fans, and even serious profit. But apparently... there's still a lot that YouTube can't do for ...

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Best Viral Video Marketing Campaign: Second Baptist Church of Houstons Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

Pepsi Shows Us The Wrong Way To Fake A Viral Video

Pepsi Shows Us The Wrong Way To Fake A Viral Video

One of the most popular ways for brands to reach huge audiences with online video is to create a clip that begs the question, "Was that real or fake?" When an event in a video is so amazing and so unbelievable that audiences aren't sure ...

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

My Video Rights Helps Web Video Content Owners Monetize Unauthorized Usage

There may be a new copyright sheriff in town, but this sheriff won't be locking anyone up. MyVideoRights.com is an online video advertising service that monitors unauthorized usage of copyrighted materials in web video. Instead of shutting down the illegal clips, the company then works ...

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