exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 - 29 in New York, is going to use the Brightcove Video Cloud. It's not just about the current festival content but also about the back catalog ...

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: ...

Do Social Media & Social Video Really Exist?

Do Social Media & Social Video Really Exist?

In Part 2 of my interview (PART 1 HERE) with Jason Falls  co-author of "No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what's good about social media today, what's BS, and what needs to change for doing truly ...

How To Easily Create Subtitles & Captions For YouTube SEO - Reel Video Producer Tips #15

How To Easily Create Subtitles & Captions For YouTube SEO   Reel Video Producer Tips #15

Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription ...

How To Build A YouTube Audience With Keyword Tools - Reel Video Producer Tips #13

How To Build A YouTube Audience With Keyword Tools   Reel Video Producer Tips #13

This week our Producer Tip helps video producers understand how to use YouTube and Google's keyword suggestion tools for determining what videos to make for their niche and audience. It also helps online video creators know how to best title and tag their videos in ...

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe Acquires Auditude, Gets Into Video Monetization

Adobe is known for providing powerful software to produce quality videos.  Their editing software, Adobe Premiere, and special effects application, After Effects, are commonly-used programs by pros and aspiring filmmakers alike.  Now, Adobe is getting into another phase of a video's life: monetization, with the ...

Bravo's Web Series Companion To "Work of Art: The Next Great Artist"

Bravos Web Series Companion To Work of Art: The Next Great Artist

Cable has basically become the world's largest talent show for a variety of skill sets.  We've seen aspiring fashion designers, singers, chefs, and filmmakers all competing to win the opportunity to become top-paid professionals.  Last year, Bravo introduced a show looking for hopeful artists called ...

4 Tips For Creating A Video Blog Post

4 Tips For Creating A Video Blog Post

Videos don't have to just live on video sharing sites. By embedding your videos into blog posts you are giving both your video and content marketing campaigns a whole new dimension.

Best Branded Viral Video Ad Campaign - The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan--I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the ...

How To Market A Web Series To Generate Interest & Gain Viewers

How To Market A Web Series To Generate Interest & Gain Viewers

We have discussed a number of successful web series and what the creators of those series have done to increase awareness, and hopefully viewers. Sometimes, unfortunately, just being good isn't sufficient. A quality show needs not only to connect, but it needs to have a ...

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