exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

A Case Study in How to Release Your Short Film Online

A Case Study in How to Release Your Short Film Online

This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher."  These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, …

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

This week on Reel Rebel, Stephen Schweickart talks about and gives a brief review of the Golden Hour Calculator.  The Golden Hour Calculator is a cool and simple tool for videographers and photographers to use for planning video shoots at the optimal time in order to take advantage …

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into …

YouTube Ponders Solution to Partner Discoverability Concerns, Video Ad Dollars Rise, and More… [Reel Web #43]

YouTube Ponders Solution to Partner Discoverability Concerns, Video Ad Dollars Rise, and More... [Reel Web #43]

This week on The Reel Web we're going to be cover a few online video industry news items from the past week including more research that shows an increase in advertiser/marketer spending towards online video. We'll also be taking a look at a recent YouTube …

Youtube Account Purges Complete, FCC May Boost Web Video, and Philip DeFranco [Reel Web #41]

Youtube Account Purges Complete, FCC May Boost Web Video, and Philip DeFranco [Reel Web #41]

This week on the Reel Web we are going to take a look at Youtube users' complaints regarding the alleged loss of active subscribers, due to Youtube's "spring cleaning" of inactive accounts. We will also discuss the FCC, and their consideration of adding online "channels" …

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove. The festival,  which runs from April 18 – 29 in New York, is going to use the Brightcove Video Cloud. It's not just about the current festival content but also about the back catalog …

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: …

Do Social Media & Social Video Really Exist?

Do Social Media & Social Video Really Exist?

In Part 2 of my interview (PART 1 HERE) with Jason Falls  co-author of "No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what's good about social media today, what's BS, and what needs to change for doing truly …

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