exposure Articles

In photography, exposure is the amount of light allowed to fall on each area unit of a photographic medium (photographic film or image sensor) during the process of taking a photograph. Exposure is measured in lux seconds, and can be computed from exposure value (EV) and scene luminance in a specified region. Exposure is the amount of light that you allow to hit an object or area in a photograph. This can convey a certain message or mood in one’s picture.
In photographic jargon, a...

6 Awesome Rules for Successfully Funding Your Web Series

6 Awesome Rules for Successfully Funding Your Web Series

If you’ve ever struggled to produce high-quality web shows because you have no money, this guide is for you. It’s a struggle for many creators to get funding because they follow advice that is 100% wrong. The industry is rapidly changing and dumping your show onto YouTube and crossing your fingers that it goes viral, or producing pilots on extended credit is madness! Web TV now works the SAME WAY the broadcast TV business works, so follow our battle plan for raising revenue

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

How to Make YouTube Collaborations Actually Work for Brands

How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate. “Collabs”, as they are more commonly known, is a cross-over appearance on someone else’s YouTube channel, and is unquestionably an effective tool for all concerned, including viewers.

How To Measure The Success of Your Video Campaign [Creators Tip #142]

How To Measure The Success of Your Video Campaign [Creators Tip #142]

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week’s Creator’s Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.

How To Develop a YouTube Programming Strategy [Creator's Tip #138]

How To Develop a YouTube Programming Strategy [Creators Tip #138]

In this weeks Creator’s Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don’t you?

Cross Screen Digital Video Advertising Gets Best Results [Report]

Cross Screen Digital Video Advertising Gets Best Results [Report]

Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

YouTube Marketing Nets 30% of Sales for Video Game Accessory Firm

KontrolFreeks, heard of them? If you’re a gamer and on YouTube, you probably have. If you’re not, it’s hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How’d they do it? Read on!

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

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