Topic - Online Video & EveryZing
In Search of Video SEO that Works – Beyond the Hype
Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO. Nico was looking for specific guidance with regard to the topic of Video SEO. To give you a bit more background, Nico wrote the following in an early email correspondence;
“The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?”
EveryZing Zings into NBC and New Money
Everyzing whom you might know from such great products as ezSEO, their integrated multimedia SEO solution for connecting audio and video content to the major web search engines and ezSEARCH, their integrated universal site search solution, enabling multimedia content to be indexed and searched just like any web document have come into some money and some new business deals.
EveryZing Helps Customers Monetize Videos With YUME
EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced today that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
EveryZing Launches Metadata Generation SAAS For Multimedia SEO
EveryZing, a leading video search and SEO services provider that we have covered many times in the past, today has introduced one of the coolest new services that will essentially provide multimedia publishers with an automated SEO solution for multimedia content. This new service, named MediaCloud, is an online service that helps to automatically generate metadata for multimedia content assets.
As you can imagine, this opens a lot of doors for multimedia publishing, contextual advertising, archive video projects, and even section 508 compliance, a looming issue for media companies with online video content.
Revision3 Gets Optimized with EveryZing SEO Solution
In yet another high-profile customer win for EveryZing, the next-generation universal search and vSEO leader today announced Revision3 will use its solutions to provide enhanced search and discovery of the site’s vast array of original, broadcast-quality Internet television programming.
EveryZing Enables Video SEO for FOXSports Content on MSN
EveryZing, a leader in next-generation universal search and video search engine optimization (“vSEO”) technologies, today announced that FOXSports.com on MSN is utilizing EveryZing to provide its users with enhanced discovery capabilities for the site’s leading video content.
EveryZing Introduces Revolutionary Online Video Player – MetaPlayer
EveryZing, a company that we have covered many times in the past, has released a ground-breaking new player to the industry, dubbed, “MetaPlayer.” With this new player, partners of Everyzing can include video content from multiple video platforms into one seamless player. So, if a company wants to showcase their own videos hosted via Brightcove, along with content, for example from Youtube, they can now do so. In addition, viewers have access to features which really make for a much more interactive experience. For example, viewers can search within the video player, comment on any point w/in the video, create playlists, and can even choose to embed the entire video or just a chosen portion.
Search Marketing Expo East – Video Search Engine Optimization Recap
Grant Crowell of ReelSEO has an audio clip from his coverage of the SMX East conference at the Jacob Javits Center in New York City earlier this week, from October 6-7th. Listen to Grant offer his Video SEO perspective on the following SMX sessions: Search Marketing and Social Media Marketing for Newspapers and Magazines, What’s New With Video Search Marketing, Search and Reputation Management, and Search and the U.S. Presidential Campaign.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
GAudio Launches – Google’s Sexy Audio Indexing for Video Search
Back in July, Google announced the availability of a video search tool that would search within a subset of Youtube political videos that had been analyzed using speech-to-text recognition technology. Speech-to-text recognition can be a powerful way to index and better understand the actual video content, especially with videos considered to be infotainment.
In Search of Online Video. The Case for Video SEO
Yesterday, I could not get out of my head a comment made by a panelist on the session, “Video Search Engine Optimization (VSEO)” at SES, namely Greg Jarboe. Greg mentioned an example video whereby most users who watched the video, discovered the video primarily through social sharing mechanisms (sharing, embedding, etc…) vs. video search. Specifically, he presents findings for a video about Nicholas Carr and goes on to point out that 7.4% of views came from search, 71% from embedded players. He also talks about the dominance of Youtube and the need to focus optimization efforts for youtube.
I completely agree with what I think was Greg’s point, namely the importance of taking advantage of all means to drive traffic to your videos and that video search is only one piece. Really, I think that Greg’s point was that video marketing and optimization goes beyond just video SEO, and perhaps we need another definition or term. However, I wonder if some folks in the audience were thinking… “If only 7.4% of views came from search, why do I need to know about video SEO?” So, because this was bugging me all night, my plan today was to do some research and find out whether this is an accurate representation of video discoverability overall.
Google Adds Speech Recognition To Video Search
At the Official Google Blog, Google announced the availability of a new speech recognition tool for video search. This tool is limited in that it only searches through a set of political videos however it shows a good preview of things to come. The Google Election Video Search Gadget was released in the form of a gadget that you can embed on your iGoogle homepage. I have embedded the gadget below so that you can see this functionality for yourself. Here is the new tool:
Video Search Engine Optimization – SEM Déjà Vu
The following post was written by our guest, Jamie Sterling. Jamie is a contributer to SearchEngineOptimization.com and recently started a video series dedicated to online video and search. Jamie is also a marketing coordinator at Impaqt, a well-known search engine marketing firm.
Video search optimization is fascinating. Why? Because it allows search marketers to relive the early days of search engine optimization (SEO). And, because Video SEO presents a unique challenge for search engines, who must address the problem of indexing rich media content which resides on most Web sites today and is not very search engine spider-friendly.
