events Articles

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are ...

Why Google Plus Events and Video are a Perfect Match

Have you ever wanted to stick a video into an invitation for your next big event? Now you can with Google Plus Events. Last week while Google I/O was going on, Google Plus rolled out a new component of its social network called Events. This ...

Google Plus Opens Up Hangouts On Air Live Streaming For All

So here's yet another feature coming from Google that is bringing video power to virtually everyone.  Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network.  It allows others ...

Film Festivals Finally Go Digital: Tribeca to Show Films Online

The Tribeca Film Festival is getting in on the online video act and will be offering a small slate of films online this year.  Earlier this year, we saw the Sundance Film Festival begin a program where any movie that had ever been accepted to Sundance ...

SES New York 2012: Three Key Reasons For Video Marketers & Producers To Attend

Mark Robertson, the Founder of ReelSEO, and I will be speaking in the "Next Gen YouTube Marketing" session at SES New York, which will be held at the Hilton New York during March 19-23, 2012.  Since you can read what we have to say on ...

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...

How To Run A Successful Online Video Contest: Promoting On A Budget, Earned Media

In parts 1 & 2 of the 'promote' chapter of our series on running a successful online video contest, we looked at ways of utilizing paid media & owned media to promote your video contest while remaining on a budget. Today in Part 3, we ...

Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!

Do you suppose we'll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?  We might. Or, as Dorothy, the Tin Man, and the Scarecrow might say if the Warner Bros. movie, "The Wizard of Oz" (1939), were remade in ...

UFC To Hit Mobile Screens With New UFC Android App

The Ultimate Fighting Championship recently came to the Fox network, and people who had never watched the UFC before got to see a fight that lasted a little over a minute.  While that was disappointing, I'm sure, to previously-undefeated Cain Velasquez, the UFC, and anyone ...

CBS Live Stream of LSU-Alabama Game Breaks College Football Record

As expected, CBS saw the college football record broken for an online/mobile audience during Saturday's LSU-Alabama showdown.  Over 200,000 watched the game via the website and CBS Sports Mobile, which considering that the network was seeing numbers "hovering just under six figures" means they more ...

Watch The LSU-Alabama Game Online & Help CBS Break A Live Streaming Record

CBS has been pretty awesome in the streaming video racket for awhile now.  They offer streams of The Masters and the NCAA Tournament, all in the face of the risk that somehow, they'd lose TV ad dollars from the potential lost audience watching the events ...

Adobe MAX 2011 Offers Glimpse Into Video Meshes, Synchronized Crowdsouced Video

At Adobe MAX 2011, Adobe showed off some really interesting stuff that the upcoming versions of their software will be able to do including video meshes, an entirely new way to edit videos, and synchronized crowdsource video.

Tragedy Goes Viral - IndyCar Series Deadly Crash On YouTube

Sometimes human beings are strange. Like when tragedy hits, such as 9/11, and despite the sadness and shock and grief... they can't help but seek out video of the event. That happened yesterday, when the Indy Racing League saw a spectacular crash claim the life ...

The Albuquerque International Balloon Fiesta Isn’t The World’s Most YouTubed Event … Yet

My wife and I have just returned from an unforgettable trip to the Albuquerque International Balloon Fiesta, which was held Oct. 1-9, 2011.  The organizers of the largest hot air balloon festival in the world call it, "The greatest show off earth.”  And the Albuquerque ...

SES San Francisco 2011 Fast Approaching - Register Today

It's almost that time again. Search Engine Strategies (SES) San Francisco 2011 is almost here. It's hard to believe it's already been a year since last SES San Francisco, but it has. And now the world's brightest minds in search marketing are gearing up for ...