ESPN Articles

ESPN is an American global cable television network focusing on sports-related programming including live and recorded event telecasts, sports talk shows, and other original programming. Its name derives from Entertainment and Sports Programming Network.
Founded by Bill Rasmussen, his son Scott Rasmussen and Aetna insurance agent Ed Eagan, it launched on September 7, 1979, under the direction of Chet Simmons, the network’s President and CEO (and later the United States Football Le...

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...

PlayOn Brings Hulu, Netflix To IPhone Via Safari, or Does It?

I found this to be rather interesting, PlayOn if offering a free software update to its Premium subscribers that will work on the iPhone and iPod touch via Safari. That means video from places like Hulu, Netflix, Comedy Central and more can be had on ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Viral Video Lessons Round Up: Parodies, Pranks, and Fortunate Timing

I had to take last week off from the Viral Video Round Up series, because I was working on a pretty cool interview I hope to be able to share with you soon.  But this week we're back, with another week that's just filled to ...

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

comScore Says Brightroll Tops 97% Reach In May. Booya!

Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi...old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere...

Steve Jobs' Flash Dance - Contradicts Self On Reasons for No Flash for Apple Mobile Platforms

Two big A's continue their row. The latest round was fired by Apple CEO, Steve Jobs in a lengthy blog post entitled 'Thoughts on Flash.' No it's not some new memory technique or a way to save your childhood before old age strips you of ...

Disney Flock Swarms IPad

Well it was inevitable right? Every time a new gadget is unveiled everyone must flock to it. This time Disney is pulling no punches and wants to be the dominant media force on the platform. Check out all the work they've put into their presence ...

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 12/12/2009

With the weekend upon us, it's time for a Viral Round Up again.  Some really good examples this week that we can learn from, so let's dive in.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 11/07/2009

It's time again for another Viral Round Up (it's actually a day or so past the time for another Viral Round Up, and I'm hoping you'll forgive my tardiness). As usual, the past week offers us several examples of viral success—some intentional, some accidental, and ...

The SEC Hopes To Block Twitter and YouTube Usage

The NCAA's Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called "new media" that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC ...

Microsoft Bing Video Search - A Quick Overview

Microsoft has launched their new Google competitor, bing, complete with video search and everything. The thing is, I don't know what all the hype is about. People are talking about it like it's going to be some actual competition to Google and from what I ...

Videosurf Announces Search and Video Lookup APIs

VideoSurf recently announced some new APIs are ready for everyone to tinker with. Videosurf is a video search engine that covers some of the largest video site like Hulu, ESPN, YouTube and more. The two new APIs they've announced are Video Search and Video Lookup. ...

How Websites Around The Globe Leverage Online Video

Back in March, we published some research which we believe helps to provide some unique insight into how various companies and vertical markets leverage website video content. Today, we offer up the following research, which takes a look at website video usage for the top ...