ESPN Articles

ESPN is an American global cable television network focusing on sports-related programming including live and recorded event telecasts, sports talk shows, and other original programming. Its name derives from Entertainment and Sports Programming Network.
Founded by Bill Rasmussen, his son Scott Rasmussen and Aetna insurance agent Ed Eagan, it launched on September 7, 1979, under the direction of Chet Simmons, the network’s President and CEO (and later the United States Football Le...

Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

Baseball Videos, Chicago Style Hot Dogs, and Apple Pie

Chicago is the third largest media market in the U.S.  “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in …

Autoplay Video Ads On Your Website Means You Hate Your Customers

Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they're far from the only publisher to do this. Over the weekend, I had …

The Piracy Police Get Caught With Their Pants Down

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving …

The Week’s Best Viral Videos & Marketing Lessons – Funky Song Edition

The Weeks Best Viral Videos & Marketing Lessons   Funky Song Edition

Today I hoped to be playing with a new Galaxy Nexus phone from Verizon. Sadly, it was not to be. That's good news for you, though, because it means I actually had time to do my job and gather a list of great viral videos …

New Xbox Dashboard Brings Expanded Video Streaming Apps

New Xbox Dashboard Brings Expanded Video Streaming Apps

So the new Xbox dashsboard is available and with it came some updated video streaming apps for Hulu Plus and Netflix. The updates fixed a lot of things that I had talked about as being problems like getting so deep into a menu that you …

Online Video Ad Views Skyrocket In Q3 2011

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found …

NASCAR And Facebook To Give You A Ride In Sprint Cup Championship

NASCAR And Facebook To Give You A Ride In Sprint Cup Championship

Do you like NASCAR?  Do you like Tony Stewart?  Do you think he's going to finish ahead of Carl Edwards and take the Sprint Cup Championship?  Wouldn't you just love to be in one of those cars hurtling down the track at approaching 200 miles …

ESPN Explores Wider World Of Sports With Kenny Mayne Web Series

ESPN Explores Wider World Of Sports With Kenny Mayne Web Series

I don't watch ESPN much anymore, at least their flagship program Sportscenter, mainly because catch phrases and useless statistics rendered the show nearly unwatchable over the years.  Almost in a quiet fashion, however, ESPN has been doing good work with documentary series such as 30 …

Demand For Online Video Fuels Digital Revenue For Sports Programming

Demand For Online Video Fuels Digital Revenue For Sports Programming

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million …

New Era Video Ads Succeed By Taking Yankees-Red Sox Rivalry Seriously

New Era Video Ads Succeed By Taking Yankees Red Sox Rivalry Seriously

Tonight, I'll be watching the baseball game between the New York Yankees and Boston Red Sox on NESN.  And I can't wait to see 30 Rock's Alec Baldwin and The Office's John Krasinski in their fifth in a series of New Era commercials demonstrating the …

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