ESPN Articles

ESPN is an American global cable television network focusing on sports-related programming including live and recorded event telecasts, sports talk shows, and other original programming. Its name derives from Entertainment and Sports Programming Network.
Founded by Bill Rasmussen, his son Scott Rasmussen and Aetna insurance agent Ed Eagan, it launched on September 7, 1979, under the direction of Chet Simmons, the network’s President and CEO (and later the United States Football Le...

5 Elemental Lessons Learned in Sports Video Streaming For The 2012 Summer Olympics

Over the last several weeks, as the world tuned in to the 2012 Summer Olympic Games in London, more than 20,000 broadcasters aimed to reach a global audience of 4 billion viewers with more than 4,000 hours of coverage. According to Sam Blackman, CEO and Co-founder ...

Weekly Online Video News Round Up - Scorched Earth Edition

After a brief respite from triple digit temperatures up here in Milwaukee, they've returned. Blah! So what better reason to stay inside and watch online video or read about what's gone on in the industry this week, right? Well here's a quick look at some ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

Record 10 Billion Video Ads Served in May, Where Should You Place Yours?

Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads ...

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are ...

Baseball Videos, Chicago-Style Hot Dogs, and Apple Pie

Chicago is the third largest media market in the U.S. “Chi-town” has also been the setting for many popular television shows, including: According to Jim, The Bob Newhart Show, Chicago Hope, ER, and Married with Children. In addition, many motion pictures have been filmed in ...

Autoplay Video Ads On Your Website Means You Hate Your Customers

ESPN is going to catch the brunt of my wrath on this topic today, by virtue of hitting me with three autoplay video ads that started upon the page load. But they're far from the only publisher to do this. Over the weekend, I had ...

The Piracy Police Get Caught With Their Pants Down

The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving ...

The Week's Best Viral Videos & Marketing Lessons - Funky Song Edition

Today I hoped to be playing with a new Galaxy Nexus phone from Verizon. Sadly, it was not to be. That's good news for you, though, because it means I actually had time to do my job and gather a list of great viral videos ...

New Xbox Dashboard Brings Expanded Video Streaming Apps

So the new Xbox dashsboard is available and with it came some updated video streaming apps for Hulu Plus and Netflix. The updates fixed a lot of things that I had talked about as being problems like getting so deep into a menu that you ...

Online Video Ad Views Skyrocket In Q3 2011

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found ...

NASCAR And Facebook To Give You A Ride In Sprint Cup Championship

Do you like NASCAR? Do you like Tony Stewart? Do you think he's going to finish ahead of Carl Edwards and take the Sprint Cup Championship? Wouldn't you just love to be in one of those cars hurtling down the track at approaching 200 miles ...

ESPN Explores Wider World Of Sports With Kenny Mayne Web Series

I don't watch ESPN much anymore, at least their flagship program Sportscenter, mainly because catch phrases and useless statistics rendered the show nearly unwatchable over the years. Almost in a quiet fashion, however, ESPN has been doing good work with documentary series such as 30 ...