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Get Seen – Simplifying Online Video With Steve Garfield

Get Seen   Simplifying Online Video With Steve Garfield

Steve Garfield wrote a book you might have heard us talk about before, called Get Seen: Online Video Secrets to Building Your Business (you can learn more about it or purchase the book on Amazon).  So when we had a chance to sit down for …

YouTube Gives Partners A Christmas Bonus for New Video Gear

YouTube Gives Partners A Christmas Bonus for New Video Gear

Back in July, YouTube poured $5 Million back into the source of their success:  the users.  Specifically, the video giant created YouTube Partner Grants, a grand fund intended to help independent YouTube Partners level the playing field with the deep-pocketed major brands.  At the time, …

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

Good Reminders for Successful Online Video Self-Production

Good Reminders for Successful Online Video Self Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I …

International Video Production – Lessons Learned from Shooting Across Borders

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa …

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