equipment Articles

Maybe YouTube Shows Partners Too Much Love?

YouTube yesterday announced a new initiative aimed at giving a handful of select up-and-coming partner channels an extra boost. It's called YouTube NextUp, and is part of the overall YouTube Next initiative--their new partner-growth division staffed mostly by employees of the recently-acquired Next New Networks. ...

How Microsoft Uses Video to Increase Employee Productivity

Did you know that Microsoft has their own YouTube? No, I don't mean Bing Videos. I mean Academy Mobile. Never heard of it? Me neither, until I read this piece yesterday at Ragan.com. Academy Mobile is just like YouTube--users can upload videos, rate videos, comment ...

The Week's Best Viral Videos & Marketing Lessons

I wrote yesterday about the discovery problem with online video.  There's so much video being uploaded at such a rapid pace that it's literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the ...

Best Viral Video Ad Campaign: High-Speed Cute Animal Videos

I think TPS Film Studio has been reading my weekly viral video round up articles--you know... the ones where I show you the week's best viral hits and then attempt to break down why each video was successful? In a new campaign, the company is ...

Hear This: Sound Advice for Better Quality Video Interviews

Unless you have your own Hollywood style crew with technicians for every specialty- camera, lighting, sound, script, makeup, grip etc..., you're more likely to be doing everything yourself on a shoestring budget. Have you ever gotten a great looking interview that shocked you with how mediocre ...

5 Tips To Help Interview Subjects Feel More Comfortable On Camera - Overcome The Fear of Video – Part 2

One of the biggest obstacles with web video interviews is that many people are afraid of being interviewed on camera. I interviewed video production expert Izzy Hyman and asked him to share some professional tips on how to help subjects on the other side of ...

How To Overcome The Fear of Being Interviewed On Camera - Part 1

One of the biggest obstacles in getting businesses to do web video is that a lot of people are afraid of being recorded and interviewed on camera. In my interview with video production expert Steve Garfield, he shares some professional tips on how to best ...

Web Video Production Advice for Aspiring Filmmakers - Interview With Demand Media

We caught up with Jay Holzer a few weeks back and he was gracious enough to chat with us for a bit about online video.  He is the Senior Director of Video Production at Demand Media, the publisher of websites like eHow, Cracked, LiveStrong, and ...

Get Seen - Simplifying Online Video With Steve Garfield

Steve Garfield wrote a book you might have heard us talk about before, called Get Seen: Online Video Secrets to Building Your Business (you can learn more about it or purchase the book on Amazon).  So when we had a chance to sit down for ...

YouTube Gives Partners A Christmas Bonus for New Video Gear

Back in July, YouTube poured $5 Million back into the source of their success:  the users.  Specifically, the video giant created YouTube Partner Grants, a grand fund intended to help independent YouTube Partners level the playing field with the deep-pocketed major brands.  At the time, ...

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

Good Reminders for Successful Online Video Self-Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...