episodic Articles

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How To Develop a YouTube Programming Strategy [Creator's Tip #138]

How To Develop a YouTube Programming Strategy [Creators Tip #138]

In this weeks Creator’s Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don’t you?

High Quality Web Series Continue with Hulu’s ‘The Booth at the End’ Season 2 Premiere

High Quality Web Series Continue with Hulus The Booth at the End Season 2 Premiere

Last year, we discussed The Booth at the End, a show that went through some unusual distribution channels and then ended up premiering in the US on Hulu.  The show, created by Christopher Kubasik and starring character actor Xander Berkeley, illustrated that there was room …

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

Is YouTube Trying To Erase The Past? Browse Page Eliminates Date Filter

YouTube is trying really hard to make YouTube.com your new TV. Instead of turning on the television and flipping through the 338 channels, they're hoping in the near future you'll just open a browser and go to YouTube… and surf their millions of "channels" instead. …

Women, African Americans, & Older Americans Watch The Most Video

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically… it covers all kinds of video. The aim? To break down the viewing habits …

AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow-Moving Video Initiative

AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow Moving Video Initiative

AOL Video has started moving forward with its new initiative of expanding its original content as well as giving its viewers consistent content on a daily basis. To that end they have enlisted three big names in Hollywood: Kevin Pollack, Kevin Smith and Adam Corolla. …

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in …

Viral Video vs. Episodic Video – Are They Mutually Exclusive?

Viral Video vs. Episodic Video   Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece …

Google Buys Episodic – You Down With O.V.P.? Yeah You Know Me!

Google Buys Episodic   You Down With O.V.P.? Yeah You Know Me!

It was big news yesterday for Noam Lovinsky, CEO and Co-founder of Episodic, with the announcement that his company has been acquired by Google. Following a day of April Fool's Day jokes, that included Brightcove had acquired Ooyala – this deal is no joke, and was actually …

Professional Web Video Content Up Almost 20% In 2009

AccuStream Research says that there was nearly a 20% jump in "professionally produced, hosted or syndicated online media and entertainment video views". So either we're all going pro or the pros have come to see the value in it.

Web Video Hosting Is A Maturing Market – Episodic Interview

At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept …

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