Women, African Americans, & Older Americans Watch The Most Video
Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits by race, gender, and age. And the results might surprise ...
AOL Enlists Big Guns Pollack, Smith and Corolla to Bolster Slow-Moving Video Initiative
AOL Video has started moving forward with its new initiative of expanding its original content as well as giving its viewers consistent content on a daily basis. To that end they have enlisted three big names in Hollywood: Kevin Pollack, Kevin Smith and Adam Corolla. While the three aren't creating original content for AOL, they ...
Web Video Audience Development Strategies With Jim Louderback CEO of Revision3
Revision3 is one of the most well-known Internet television networks, and it’s run by a very energetic guy named Jim Louderback. As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in terms of how they create their content, their advertising model, ...
Viral Video vs. Episodic Video - Are They Mutually Exclusive?
What do you do when someone you like and respect writes something that you think is way off base? Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on. In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues ...
Google Buys Episodic - You Down With O.V.P.? Yeah You Know Me!
It was big news yesterday for Noam Lovinsky, CEO and Co-founder of Episodic, with the announcement that his company has been acquired by Google. Following a day of April Fool's Day jokes, that included Brightcove had acquired Ooyala – this deal is no joke, and was actually being signed yesterday.
Professional Web Video Content Up Almost 20% In 2009
AccuStream Research says that there was nearly a 20% jump in "professionally produced, hosted or syndicated online media and entertainment video views". So either we're all going pro or the pros have come to see the value in it.
Web Video Hosting Is A Maturing Market - Episodic Interview
At Streaming Media West 2009, I spoke with Noam Lovinsky, CEO and Founder of Episodic, which recently launched as an online video platform in a crowded market for both live and on-demand content. The San Francisco, California-based company has been around for two years but has kept relatively quiet in stealth mode building the platform.
