What Video Production Pros Need To Know About Marketing
In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay competitive in the client and job market.
Weekly Web Video Industry News Reel – Read like an Egyptian Edition
So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with online video, except for the fact that I watched both ...
Do Video Production Professionals Now Need To Know Social Video Marketing?
I interviewed several video production pros and friends of ReelSEO: How important is social media for your business? Do you need to know and do it for your own marketing purposes, or your clients’? Learn what social media marketing activities they’re doing with their own business and for the types of clients and customers they ...
Fear and Loathing in Online Video: The Video Codec Conundrum Continues
My last post described, what Google's decision to drop H.264 from Chrome in favor of its own WebM format means for you, and concluded that this situation creates even more complexity video publishers, along with the potential of a massive increase in video publishing costs. It's been almost two weeks now since Google made that ...
Vid.ly = Upload Video, Grab URL, Play on Almost Every Connected Device
Rarely do I see an online video service and geek out. But after talking with Jeff Malkin, President of Encoding.com, last week and then testing out the newly launched (private beta) of Vid.ly all I could say was: Oh My God that's cool!
Intel Quick Sync Video Means Super Fast Video Encoding
Mark and I were out at CES in Las Vegas. Then I traveled for something like 30 hours back to Prague and promptly fell into a three day deathlike state of illness. Now I'm only slightly dead and able to think clearly. So forgive the lateness on this. While at CES Intel gave us several ...
Google Chrome To Drop H264 - How Will This Affect You?
Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open source formats like its own WebM or Theora. Like shot ...
Intel Endangers Netflix, Google TV and DVD Sales in One Fell Swoop
I always liked the phrase one fell swoop so the chance to use it in an article title is just a bonus for me. By now you've heard about this thing Intel calls Sandy Bridge. But what you might not understand is just exactly what it means for the digital video industry and more importantly, ...
In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity
Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking a slightly different approach than many of the others. I ...
How The HTML 5 War Has Been Won, By Adobe and Kaltura
Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 video player widget into their Dreamweaver web framework via the ...
Encoding.com Offers HTML5 Preset Options for Ogg Theora, WebM VP8 on H.264
Encoding.com, one of the coolest places to do quick transcoding of video online, or online video for that matter, have just announced several new presets aimed at the HTML5 video market. This should make things easier for everyone using the service and wanting to support HTMl5 and the mess that is the codec situation at ...
Open Video Conference To Shine Again On New York City
Lights, camera, Action! ReelSEO is a proud media partner of the Open Video Conference. Set for 1-2, October 2010, the conference will highlight industry leaders from business, academia, art and activism, bringing them together to discuss technical and creative innovation in the online video space.
Get Rolling With WebM Video - VP8 Encoding Tools for WebM
So Google wrapped up Vorbis and VP8 into WebM and is offering it as open source to help drive a fully open standard for media online including video. Nearly everyone and their brother have jumped on board (except Intel, who said they will consider it if it becomes popular for Internet TV, and Apple) and ...
HTML5 Is Better Than Sliced Bread for Online Video Advertising!
A recent post over at Mediapost talked about how HTML 5 is going to completely rewrite the online video advertising landscape. I beg to differ because I, unlike many, don't buy into all the hype surrounding everything and I'm too lazy to hop on all the bandwagons rolling by.
The WebM VP8 BandWagon Rolls On - Who's In and Who's Not
Google announced the would open VP8 up as WebM, an open source video codec in a Matroska package with Ogg Vorbis as the audio encoder. So I thought it would be good to have a news round up of who's in, who's out and what Apple thinks (we all know that without a 500-page letter ...
