eMarketer Articles

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Where Oh Where Have The Ad Dollars Gone?

Online advertising in the US will decline for the first time in nearly a decade. Now, don't panic, it's just a minor setback as it's expected to make a speedy recovery next year to full health and continue tackling the big dogs of traditional print, ...

How Viewers Discover Video Online

You're reading ReelSEO where we talk about how important search engine optimization is for online video marketing and advertising. Sometimes we wonder if anyone ever listens. Sometimes we know you are. Today we present you with evidence as to why you should have been paying ...

Video Drives Search – Magical Convergence for Brand Marketers

I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don't expect someone the head of an major research and analytics firm ...

eTailers Improve ROI With Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

TV Not Losing To Web Video Ads Anytime Soon

It has long been put forth that less being spent on TV advertising means more going to online video advertising, but a recent report from eMarketer states that it's simply not true.  We all know that our industry is growing at an amazing rate and ...

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