eMarketer Articles


Under 18 Largest Online Video Viewer Demographic?

According to a recent report by eMarketer, those who watch television shows streamed via Internet, go to Hulu, those who want films, go to NetFlix. Personally, it's no surprise. But what might be a surprise is the age of those viewers.

Video E-Commerce and Video SEO for Retailers: The EMarketer Interview

ReelSEO’s Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one’s own.

Studying E-Commerce Video At The 2010 Internet Retailer Conference and Expo

I'll (Grant Crowell here) be at the 2010 Internet Retailer Conference & Exhibition (IRCE) June 8-11, 2010 at the McCormick Place West in downtown Chicago. I plan to report on what are the latest proven technologies and marketing strategies in e-commerce, and how online video …

E-Commerce Retailers Find Value In Online Video

Our pals at eMarketer (well not sure we're exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.

Cord Cutting Begins, Internet Connected TV In Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, I take a quick look into why …

Website Redesign, SEO, and Video – Keys To E-Commerce Future

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience.

Online Video Ads Vs Search Ads – The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day …

YouTube Movie Rentals In The Works

YouTube recently announced that they would be testing a video rental service via their site. As a "Beta Test," they've partnered with Sundance Film Festival and have five films available. It seems they will be available for rent until the end of the month.

Google and Apple Battle for The Handset Win – Let The SmartPhone Wars Begin!

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the …

Marketers Focus On Videos Ads Online, Aim To Develop Own Audiences

Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media.  Some advertisers, like Pepsi, are pouring marketing dollars into …

↑ Top