eMarketer Articles

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How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online ...

Real-Time Bidding - The Hottest New Online Ad Growth Sector

Real Time Bidding   The Hottest New Online Ad Growth Sector

One of the hottest areas in the digital ad business is real-time bidding and it's poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of ...

YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B

YouTube to Pull in Over $1B in Revenue in 2011, I Say Closer to $2B

Citigroup's Mark Mahaney has predicted that YouTube will pull in over $1.1 billion in revenue this year. He comes to this conclusion by using the Myspace statistics on revenue-to-page. I don't know that they're the best model to use in this type of determination since ...

Online Video Advertising Turning Into A Feeding Frenzy?

Online Video Advertising Turning Into A Feeding Frenzy?

I hate the terminology we associate with things. Words like epic, frenzy, legen....dary (thanks Barney Stinson) and unbelievable, phrases like iPhone-killer, the best ever and simply perfect. They all make me groan in disgust and I blame the sensationalist media in America for it all. ...

Mobile Video To Double Up, Reach $1.34B By 2014

Mobile Video To Double Up, Reach $1.34B By 2014

Remember some time back when Mark talked about the expectation that mobile video consumption would see some 500% growth by 2013? That should be roughly 56 exabytes per month, can you put a price on that Twinkie? We can! eMarketer predicts that we'll see a ...

Changes In How Video Will Get To Online Viewers

Changes In How Video Will Get To Online Viewers

eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users' comfort with online video.

Online Video, It's Not Just About Advertising Anymore

Online Video, Its Not Just About Advertising Anymore

Well, it was most likely just porn at one point and then people realized they could make money off of it as a vehicle for advertising. Now it's everywhere and from what Paul Verna, Senior Analyst at eMarketer says, it's not all about advertising anymore.

The Majority of Web Video Viewers Have No Problem With Ads

Hallelujah, right? I mean, that's part of what we're all doing here at ReelSEO, video online for advertising and marketing. So it's good to know that our target demographics aren't angry about it.

Online Video More Popular Than Pie (Maybe) and Voting

I like pie. I'm sure a lot of you like pie. I also like online video, I'm sure you like online video as well, or else you wouldn't be reading this now would you? But who reigns supreme in the pie vs. Online video war? ...

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