eMarketer Articles

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How To Measure & Boost Online Video Ad Engagement

How To Measure & Boost Online Video Ad Engagement

Engagement is the most sought-after metric by advertisers, especially in online video, but it's hard to quantify on its own. That's why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ...

Content Creation & Video Advertising Tips For Video Producers

Content Creation & Video Advertising Tips For Video Producers

Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video ...

Content Length Directly Impacts Video Advertising Completion Rates

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing ...

Tips For Developing A Tablet Device Marketing Strategy

Tips For Developing A Tablet Device Marketing Strategy

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top ...

Online Video Weekly News Reel - End of the World Edition

Online Video Weekly News Reel   End of the World Edition

So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all ...

Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media

Social Media Dos & Donts: How Businesses Should Properly Engage with Social Media

What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to ...

Online Video Weekly News Reel - B-Easter Boys Edition

Online Video Weekly News Reel   B Easter Boys Edition

For the Catholics in the audience, Happy Easter, for the zombie lovers, Happy Zombie Jesus Day, for everyone else Happy Oestre, Ostare, Ostara, Ostern, Eostra, Eostre, Eostur, Eastra, Eastur, Austron and Ausos. It was a slow week in some parts of the world as Friday ...

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

Mid-Week Online Video News Reel March 30th

Mid Week Online Video News Reel March 30th

It's Wednesday once again and time for me to clear out the email inbox and catch you up on some stuff that I have been tracking in the industry. Plus, it helps me keep my inbox at a manageable size and get everyone a little ...

Web Video + Social Media Together Drive The Most Brand Engagement

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

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